SaaS directory

Best SEO Tools: 12 tools compared for 2026

SEO tools help teams research keywords, audit websites, track rankings, analyze backlinks and optimize content to earn more organic search traffic. They come as all-in-one platforms or specialist tools for tasks like crawling or content scoring. Most are sold as monthly subscriptions with limits on projects and reports.

Researched by Max Benz · Facts checked October 24, 2026 · How we research

Tools compared: 12
Publish prices: 12 of 12
Free plan or trial: 10 of 12
Median G2 rating: 4.7

SEO Tools at a glance

SEO Tools, sorted by number of G2 reviews
Tool	Best for	Pricing model	Starting price	G2 rating
Semrush	Marketing teams that want keyword, audit, backlink and AI visibility tools in one login.	flat per plan plus paid extra users	EUR 112.52/month billed annually (SEO plan), EUR 134 billed monthly	4.4 (4,016 reviews)
SE Ranking	Small agencies that need white-label reports and many client projects (via Agency Pack)	per plan, with paid extra manager seats	EUR 87.20/month billed annually (Core); EUR 109/month billed monthly	4.7 (1,608 reviews)
Ahrefs	SEO and link-building teams who value backlink and competitor data.	flat per plan plus paid extra seats	$29/month (Starter); $129/month (Lite)	4.5 (709 reviews)
Moz Pro	Small businesses (about 58% of G2 reviewers)	flat per plan	$49/month monthly or $39/month annual (Starter, third-party sources)	4.3 (606 reviews)
Surfer SEO	Content teams optimizing articles against top-ranking pages.	flat	$49 per month billed yearly (Discovery)	4.8 (539 reviews)
Google Search Console	Every site owner as the first-party source of Google query and click data.	free	Free	4.7 (511 reviews)
Serpstat	Small businesses and freelancers who want an all-in-one SEO suite at a low monthly price.	per plan (seat bundles)	$50/month (Individual)	4.6 (463 reviews)
Ubersuggest	Small businesses and solo marketers on a tight budget.	per plan, monthly or lifetime	$29/month (Individual), per third-party sources	4.2 (153 reviews)
Clearscope	Content teams and agencies that want unlimited users on a flat monthly price.	flat tiered	$129/month (Essentials)	4.9 (92 reviews)
Screaming Frog SEO Spider	Technical SEOs and agencies who want deep, local crawls at a low per-user price.	per user	$279 per user per year (USD, 1-4 licences)	4.7 (84 reviews)
Mangools	Freelancers and small sites that mainly need keyword research and rank tracking.	per plan	Not verified: not confirmed by the vendor; third-party listings cite about $29.90/month (Basic, annual billing)	4.7 (80 reviews)
Sitebulb	Agencies wanting readable audit reports with hints and PDF output.	per user	From GBP 95 per month (Cloud); Desktop monthly prices not confirmed	4.5 (13 reviews)

Prices as published by each vendor on October 24, 2026. "Contact sales" means no public price. G2 ratings read on the same day.

What SEO tools cost per seat

Published per-seat pricing, checked October 24, 2026
Tool	Per seat per month	Billing	Annual discount	Minimum seats	20 users per year
Semrush	EUR 43 per additional user per month (add-on); base plans do not publish seat counts.	Monthly and annual.	About 16% (SEO plan EUR 112.52 vs 134 monthly)	Not published	Pro+ at EUR 238/mo annual = EUR 2,856/yr base; seat count included is not published, so 20 users cannot be computed from published prices. If 1 seat were included, 19 extra users at EUR 43/mo = EUR 9,804/yr (assumption, unverified)
SE Ranking	EUR 14.40 per extra manager seat (from price); Core includes 1 seat at EUR 87.20/mo annual.	Monthly and annual.	20% vs monthly.	Not published	Not published
Ahrefs	$40/mo extra seat on Lite, $60 on Standard, $80 on Advanced (1 user included)	Monthly and annual.	Up to 17% per pricing page.	Not published	Not possible on the self-serve plans: Standard allows 5 extra seats and Advanced 10, so a 20-person team needs Enterprise (from $1,499/mo; extra seats priced on request)
Moz Pro	Not published	Monthly and annual.	About 20% (third-party)	Not published	Not published
Surfer SEO	Not per seat: seats bundled (1 / 3 / 5 / 10); from $49 per month for 1 seat (Discovery)	Monthly and annual.	Up to 17% vs monthly (vendor)	Not published	Not computable: seats bundled, Peace of Mind caps at 10; larger needs Enterprise.
Google Search Console	$0.	Free.	Not published	Not published	$0 (free; up to 100 non-owner users per property)
Serpstat	$33.33 (Team, $100/month for 3 users)	Monthly and annual.	Up to 27% per vendor page.	Not published	Agency plan covers 30 users: $410 x 12 = $4,920/year on monthly billing (annual price not published)
Clearscope	$0 per seat (flat $129/month Essentials, unlimited users)	Monthly and annual (annual via custom Enterprise agreement)	Not published	Not published	Essentials $129 x 12 = $1,548/year for 20 users (flat, unlimited users)
Screaming Frog SEO Spider	About $19.58 ($235 per year at 20+ licences)	Annual only.	Not published	Not published	20 x $235 = $4,700 per year.
Sitebulb	Desktop Pro extra users from GBP 7/month; base prices not captured.	Monthly and annual.	15% on yearly (vendor)	Cloud: 2 users minimum.	Not published

"20 users per year" is calculated only from published list prices on the plan a 20-person team would realistically need. Taxes, discounts and add-ons are not included.

Costs buyers often miss

Semrush: Additional Users from EUR 43/mo; Lead Generation EUR 86.31/mo; Base Report EUR 9.59/mo.
SE Ranking: Agency Pack EUR 59/mo (annual only); AI Search EUR 63.20/mo annual; API EUR 39/mo (annual only).
Ahrefs: Brand Radar AI from $199/mo; Report Builder $99/mo; Content Kit from $99/mo.
Serpstat: AI Visibility extra checks $20 per 1,000, $40 minimum top-up.
Clearscope: Additional pages $25/mo Essentials, $15/mo Business; Additional drafts $50 Essentials, $20 Business (tier basis unclear).
Sitebulb: Extra Pro users from GBP 7/month.

How to compare SEO tools

Keyword research database. Size and freshness of the keyword data decide research quality.
Technical site audit. Crawl depth and issue prioritization reveal fixable ranking blockers.
Backlink index and analysis. Index size and update speed drive competitor link research.
Rank tracking. Daily tracking by location and device is needed for reporting.
Content optimization and AI features. Content scoring and brief tools support writers.
Competitor analysis. Gap analysis shows where rivals win traffic.
Reporting and white label. Agencies need client-ready dashboards.
Project and credit limits. Caps on projects, keywords and exports shape real usability.
Pricing model and transparency. Seat fees, credits and add-ons raise cost quickly.
Target company size. Solo marketers, SMB teams and agencies need different tool depth.

SEO Tools by buying criteria
Tool	Keyword research database	Technical site audit	Backlink index and analysis	Rank tracking	Content optimization and AI features	Competitor analysis	Reporting and white label	Project and credit limits	Pricing model and transparency	Target company size
Semrush	Not verified	Not verified	Not verified	Position tracking: 500 keywords daily on SEO and Starter, 1,500 on Pro+, 5,000+ on Advanced.	AI visibility tracking: 50 prompts (Starter), 100 (Pro+), unlimited (Advanced)	Not verified	Base Report add-on EUR 9.59/mo, Pro Report add-on EUR 19.18/mo.	Websites per plan: 5 / 5 / 15 / 40+; results per report not published.	Flat plan tiers; extra users, lead generation and reports are paid add-ons.	Not verified
SE Ranking	Vendor states a 4.2B keyword database across 188 country databases.	Audit page quota per plan: 250k pages/month Core, 2M Growth.	Vendor cites 1.9B backlink profiles; some agency reviewers find the index smaller than rivals.	Daily tracking: 2k keywords Core, 5k Growth; extra keywords from EUR 20.80 (Core) or EUR 30.40 (Growth)	Content articles quota (25 Core, 50 Growth); AI search tracking add-on.	Competitor research module; reviewers treat traffic estimates as directional.	White-label, client seats and more projects only via Agency Pack add-on (+EUR 59/mo, annual only)	Core: 10 projects, 1 manager seat; Growth: 30 projects, 3 seats; Core history 6 months.	Flat plan price plus paid extra seats (from EUR 14.40), locations, keywords, articles.	SMBs and small agencies.
Ahrefs	Not verified	Crawl credits per month: 100,000 (Lite), 500,000 (Standard), 1.5M (Advanced)	Not verified	Tracked keywords: 750 / 2,000 / 5,000 on Lite / Standard / Advanced.	AI prompt checks: 150 / 300 / 600; Brand Radar AI add-on from $199/mo.	Not verified	Report Builder add-on $99/mo (50 reports, 500 widgets, scheduling)	Projects: 5 / 20 / 50; verified projects unlimited; historical data 6 months / 2 years / 5 years.	Flat tiers; extra seats, Brand Radar, prompt packages, Report Builder are add-ons.	Not verified
Moz Pro	Not verified	Not verified	Not verified	Tracked keywords 50 / 300 / 1,500 / 3,000 across tiers (third-party)	Not verified	Not verified	Not verified	Seats 1 / 1 / 2 / 3 across tiers (third-party)	Flat tiers with about 20% annual discount (third-party)	Small businesses (58.1% of G2 reviewers)
Surfer SEO	Not verified	Not verified	Not verified	Pages tracked: 10 to 500 by plan.	Content scoring and editor, document quotas per plan; AI prompt tracker on paid plans.	Not verified	Not verified	Documents 120-360/unlimited, pages tracked 10-500, AI prompts 0-100.	Tiered flat plans with bundled seats and quotas.	Content marketers, small teams, agencies.
Google Search Console	Shows queries that triggered your own site only.	Indexing and crawl issue reports, re-indexing requests, alerts.	Links report of sites linking to yours.	Performance report: impressions, clicks, queries; filter by date and search type (web, image, video, news)	Not verified	Not verified	Export button on many reports.	Up to 100 non-owner users per property; 500 combined verified and delegated owners.	Free.	All sizes.
Serpstat	Keyword research and keyword clustering tools.	Site audit with 30,000 to 1,500,000 pages per plan.	Not verified	Position checks: 10,000 to 500,000 per month by plan.	AI Visibility checks, 1,500/month on Team and up.	Competitor analysis module listed on homepage.	White label reports on Agency plan only.	5 projects on Individual, unlimited from Team; users 1/3/6/30.	Tiered plans bundling seats, checks and audit pages; annual discount up to 27%.	Solo SEOs to agencies (G2: 80.3% of reviews from small business)
Ubersuggest	Not verified	Not verified	Not verified	Individual plan tracks 125 keywords (third-party)	Not verified	Not verified	Not verified	Individual: 1 website, 125 tracked keywords (third-party)	Monthly subscription or one-time lifetime price per tier.	Small businesses (about 73.5% of G2 reviewers)
Clearscope	Query Discovery from a topic or URL across Google and AI engines.	Not verified	Not verified	Query tracking (50 on Essentials, 300 on Business) including brand mentions in ChatGPT, Gemini, Claude.	Term suggestions, AI drafting and editing, content analytics.	Shows where competitors are recommended in AI answers.	Unlimited sharing and exporting on all plans.	Pages 50/300, discoveries 20/50, drafts 20/20 per month.	Flat monthly tiers with unlimited users and projects; add-ons for pages and drafts.	Content teams from small business (G2: 72.7% of reviews) to enterprise.
Screaming Frog SEO Spider	Not verified	Desktop crawler; unlimited URLs on paid licence limited by RAM/storage; JavaScript rendering.	Not verified	Not verified	Not verified	Not verified	Not verified	Free: 500 URLs per crawl; paid: no URL cap.	Flat per-user annual licence with volume tiers.	Technical SEOs, agencies and in-house teams of any size.
Mangools	KWFinder; vendor claims 2.5B+ keywords.	Not verified	LinkMiner; vendor claims 9.5 trillion backlinks.	SERPWatcher; weekly updates, daily on Agency plan per vendor.	Not verified	SERPChecker and SiteProfiler.	Not verified	Daily lookup caps per plan (third-party: 100/500/1,200 keyword lookups per 24h)	Flat plan tiers; extra seats reportedly available on Basic and Premium (third-party)	Freelancers, small businesses, small agencies.
Sitebulb	Not verified	Desktop and cloud crawler with prioritized hints, scheduling (Pro), audit comparison.	Not verified	Not verified	Not verified	Not verified	Customized PDF reports on Pro.	Lite 10,000 URLs; Pro 500k default up to 2M; Cloud no project limits.	Per-user subscription, cloud priced by plan size.	Agencies and in-house SEO teams.

The 12 tools in detail

Semrush

All-in-one SEO and AI search visibility suite sold as tiered subscriptions with per-plan project and tracking caps.

Starting price: EUR 112.52/month billed annually (SEO plan), EUR 134 billed monthly
Pricing model: flat per plan plus paid extra users
G2 rating: 4.4 (4,016 reviews)
Rank tracking: Position tracking: 500 keywords daily on SEO and Starter, 1,500 on Pro+, 5,000+ on Advanced.
Content optimization and AI features: AI visibility tracking: 50 prompts (Starter), 100 (Pro+), unlimited (Advanced)
Reporting and white label: Base Report add-on EUR 9.59/mo, Pro Report add-on EUR 19.18/mo.
Project and credit limits: Websites per plan: 5 / 5 / 15 / 40+; results per report not published.

Choose it if

Marketing teams that want keyword, audit, backlink and AI visibility tools in one login.
Teams that can live with 5 to 15 websites per plan.

Skip it if

Solo site owners on a tight budget (reviewers repeatedly call it expensive)
Teams needing many seats cheaply: extra users start at EUR 43 per month each.

Worth knowing

Extra users cost from EUR 43/mo each, so seats are a separate cost line.
Reports like Base Report and Pro Report and Lead Generation are paid add-ons on top of plans.
Public DPA exists; EEA data is transferred to the US under SCCs and the primary hosting region is not named.

Full Semrush review · Semrush alternatives

SE Ranking

All-in-one SEO platform with rank tracking, site audit, backlink and keyword research, and white-label reporting sold through an Agency Pack add-on.

Starting price: EUR 87.20/month billed annually (Core); EUR 109/month billed monthly
Pricing model: per plan, with paid extra manager seats
G2 rating: 4.7 (1,608 reviews)
Keyword research database: Vendor states a 4.2B keyword database across 188 country databases.
Technical site audit: Audit page quota per plan: 250k pages/month Core, 2M Growth.
Backlink index and analysis: Vendor cites 1.9B backlink profiles; some agency reviewers find the index smaller than rivals.
Rank tracking: Daily tracking: 2k keywords Core, 5k Growth; extra keywords from EUR 20.80 (Core) or EUR 30.40 (Growth)

Choose it if

Small agencies that need white-label reports and many client projects (via Agency Pack)
SMB marketing teams wanting one tool for tracking, audits and research at a mid-range price.
Teams that want to monitor AI search visibility next to classic rankings.

Skip it if

Teams needing the largest backlink index (reviewers call it smaller than rivals)
Buyers who need SSO or compliance paperwork on a self-serve plan (not published)

Worth knowing

Only one active login session per account; extra manager seats cost from EUR 14.40 or use view-only guest links.
Annual plans are non-refundable under the terms except for poor service or promotions; Terms describe renewal as customer-confirmed rather than automatic.
Annual subscribers get free assisted migration from another tool.

Full SE Ranking review

Ahrefs

Bootstrapped SEO suite known for its backlink index, priced per plan with paid extra seats and AI add-ons.

Starting price: $29/month (Starter); $129/month (Lite)
Pricing model: flat per plan plus paid extra seats
G2 rating: 4.5 (709 reviews)
Technical site audit: Crawl credits per month: 100,000 (Lite), 500,000 (Standard), 1.5M (Advanced)
Rank tracking: Tracked keywords: 750 / 2,000 / 5,000 on Lite / Standard / Advanced.
Content optimization and AI features: AI prompt checks: 150 / 300 / 600; Brand Radar AI add-on from $199/mo.
Reporting and white label: Report Builder add-on $99/mo (50 reports, 500 widgets, scheduling)

Choose it if

SEO and link-building teams who value backlink and competitor data.
Small teams of 1 to 3 users.

Skip it if

Individuals and small businesses on tight budgets (cost is the top complaint)
Large teams: each extra seat is billed separately.

Worth knowing

SSO is listed only with the Enterprise plan at $1,499/mo, which needs an annual commitment.
Extra seats cost $40 to $80/mo depending on plan.
Historical data depth ranges from 6 months on Lite to 5 years on Advanced.

Full Ahrefs review

Moz Pro

SEO suite with rank tracking, site crawl and link research, sold in four tiers with a low seat count.

Starting price: $49/month monthly or $39/month annual (Starter, third-party sources)
Pricing model: flat per plan
G2 rating: 4.3 (606 reviews)
Rank tracking: Tracked keywords 50 / 300 / 1,500 / 3,000 across tiers (third-party)
Project and credit limits: Seats 1 / 1 / 2 / 3 across tiers (third-party)
Pricing model and transparency: Flat tiers with about 20% annual discount (third-party)
Target company size: Small businesses (58.1% of G2 reviewers)

Choose it if

Small businesses (about 58% of G2 reviewers)
Teams wanting an accessible rank checker and link research.

Skip it if

Teams needing many seats: seat counts are 1 to 3 per third-party sources.
Buyers needing verified SSO (not confirmed)

Worth knowing

Seat counts are low (1 to 3) so team use hits caps early, per third-party sources.
Older articles cite a $599 Premium plan that has been discontinued.
Prices are third-party figures; verify at moz.com before buying.

Full Moz Pro review

Surfer SEO

Content optimization platform that scores drafts against SERP competitors and now tracks AI search visibility.

Rebranded: Surferseo.com redirects to surfer.ai, the product is now branded Surfer with AI search tracking.

Starting price: $49 per month billed yearly (Discovery)
Pricing model: flat
G2 rating: 4.8 (539 reviews)
Rank tracking: Pages tracked: 10 to 500 by plan.
Content optimization and AI features: Content scoring and editor, document quotas per plan; AI prompt tracker on paid plans.
Project and credit limits: Documents 120-360/unlimited, pages tracked 10-500, AI prompts 0-100.
Pricing model and transparency: Tiered flat plans with bundled seats and quotas.

Choose it if

Content teams optimizing articles against top-ranking pages.
Small teams wanting bundled AI prompt tracking with content scoring.

Skip it if

Teams needing backlink data or technical crawling.
Large teams: seats are bundled, max 10 on Peace of Mind.

Worth knowing

Seats are bundled per plan (1, 3, 5, 10), no per-seat price.
Annual plan credits reset yearly or when changing plans.
Bank transfer only for yearly plans, PayPal not supported.

Full Surfer SEO review

Google Search Console

Google's free service showing how a site appears in Google Search, with indexing, performance and link data.

Starting price: Free
Pricing model: free
G2 rating: 4.7 (511 reviews)
Keyword research database: Shows queries that triggered your own site only.
Technical site audit: Indexing and crawl issue reports, re-indexing requests, alerts.
Backlink index and analysis: Links report of sites linking to yours.
Rank tracking: Performance report: impressions, clicks, queries; filter by date and search type (web, image, video, news)

Choose it if

Every site owner as the first-party source of Google query and click data.
Teams that need a free baseline next to a paid SEO suite.

Skip it if

Competitor research or third-party keyword volumes (shows only your own site)
Teams needing rank tracking beyond Google or white-label reporting.

Worth knowing

Four permission levels: owner, full, restricted, associate.
Property needs at least one verified owner.
Up to 100 non-owner users per property.

Full Google Search Console review

Serpstat

All-in-one SEO suite with keyword research, rank tracking, site audit and API access, sold in four tiers from $50 per month.

Starting price: $50/month (Individual)
Pricing model: per plan (seat bundles)
G2 rating: 4.6 (463 reviews)
Keyword research database: Keyword research and keyword clustering tools.
Technical site audit: Site audit with 30,000 to 1,500,000 pages per plan.
Rank tracking: Position checks: 10,000 to 500,000 per month by plan.
Content optimization and AI features: AI Visibility checks, 1,500/month on Team and up.

Choose it if

Small businesses and freelancers who want an all-in-one SEO suite at a low monthly price.
Agencies that need white-label reports and a large API quota on the Agency plan.

Skip it if

Teams needing more than 30 seats on one plan.
Buyers who want published SSO or compliance documentation.

Worth knowing

Seats are bundled in plans (1, 3, 6, 30), no per-seat add-on price is published.
API credits are only included from the Team plan up.
Agency plan is the only one with white label reports and has no free trial.

Full Serpstat review

Ubersuggest

Low-cost SEO tool for keyword ideas, rank tracking and basic audits, sold monthly or as a one-time lifetime purchase.

Starting price: $29/month (Individual), per third-party sources
Pricing model: per plan, monthly or lifetime
G2 rating: 4.2 (153 reviews)
Rank tracking: Individual plan tracks 125 keywords (third-party)
Project and credit limits: Individual: 1 website, 125 tracked keywords (third-party)
Pricing model and transparency: Monthly subscription or one-time lifetime price per tier.
Target company size: Small businesses (about 73.5% of G2 reviewers)

Choose it if

Small businesses and solo marketers on a tight budget.
Users who prefer a one-time lifetime license over a subscription.

Skip it if

Teams that need deep functionality (reviewers say it lacks depth vs established tools)
Agencies with many client projects (Individual covers one website)

Worth knowing

Lifetime pricing option (about 10x monthly price) is unusual in SEO tools.
Individual plan covers a single website and 125 tracked keywords per third-party review.
About 73.5% of G2 reviewers are small businesses.

Full Ubersuggest review

Clearscope

Content optimization and AI search visibility tool with flat monthly plans and unlimited users.

Starting price: $129/month (Essentials)
Pricing model: flat tiered
G2 rating: 4.9 (92 reviews)
Keyword research database: Query Discovery from a topic or URL across Google and AI engines.
Rank tracking: Query tracking (50 on Essentials, 300 on Business) including brand mentions in ChatGPT, Gemini, Claude.
Content optimization and AI features: Term suggestions, AI drafting and editing, content analytics.
Competitor analysis: Shows where competitors are recommended in AI answers.

Choose it if

Content teams and agencies that want unlimited users on a flat monthly price.
Teams wanting content scoring plus AI-answer query tracking.

Skip it if

Buyers needing backlink or technical audit features.
Small budgets: entry plan is $129/month.

Worth knowing

Unlimited users and projects on every plan, so cost does not scale with seats.
SSO only on Enterprise.
Operated by Mushi Labs, founder Bernard Huang.

Full Clearscope review

Screaming Frog SEO Spider

Desktop website crawler that audits technical SEO on your own machine, sold as a per-user annual licence.

Starting price: $279 per user per year (USD, 1-4 licences)
Pricing model: per user
G2 rating: 4.7 (84 reviews)
Technical site audit: Desktop crawler; unlimited URLs on paid licence limited by RAM/storage; JavaScript rendering.
Project and credit limits: Free: 500 URLs per crawl; paid: no URL cap.
Pricing model and transparency: Flat per-user annual licence with volume tiers.
Target company size: Technical SEOs, agencies and in-house teams of any size.

Choose it if

Technical SEOs and agencies who want deep, local crawls at a low per-user price.
Teams that need custom extraction and JavaScript rendering without per-crawl credits.
Small sites under 500 URLs via the free version.

Skip it if

Teams wanting a cloud platform with keyword research and rank tracking.
Non-technical users who want prioritized, plain-language audit reports.

Worth knowing

Licence is per user not per device; transferable to a new user once per annual term.
Expired licence reverts to the 500-URL free mode.
Auto-renew must be chosen at purchase and cannot be added later.

Full Screaming Frog SEO Spider review

Mangools

Suite of lightweight SEO tools (KWFinder, SERPChecker, SERPWatcher, LinkMiner, SiteProfiler) aimed at individuals and small teams.

Starting price: Not verified: not confirmed by the vendor; third-party listings cite about $29.90/month (Basic, annual billing)
Pricing model: per plan
G2 rating: 4.7 (80 reviews)
Keyword research database: KWFinder; vendor claims 2.5B+ keywords.
Backlink index and analysis: LinkMiner; vendor claims 9.5 trillion backlinks.
Rank tracking: SERPWatcher; weekly updates, daily on Agency plan per vendor.
Competitor analysis: SERPChecker and SiteProfiler.

Choose it if

Freelancers and small sites that mainly need keyword research and rank tracking.
Users wanting a simple interface over a deep enterprise suite.

Skip it if

Teams needing a full technical site crawler (no dedicated audit tool in the listed suite)
Buyers needing SSO or enterprise controls (none published)

Worth knowing

Vendor-claimed ratings: G2 4.7 (80+), Capterra 4.8 (80+), Trustpilot 4.9 (130+), from the vendor homepage; not independently confirmed.
Full refund only within 48 hours of payment and not for two consecutive subscriptions.
Subscriptions auto-renew until turned off; payment via card, bank transfer, crypto, PayPal through Paddle.

Full Mangools review

Sitebulb

Website auditing tool with desktop and cloud versions that explains technical SEO issues with prioritized hints.

Starting price: From GBP 95 per month (Cloud); Desktop monthly prices not confirmed
Pricing model: per user
G2 rating: 4.5 (13 reviews)
Technical site audit: Desktop and cloud crawler with prioritized hints, scheduling (Pro), audit comparison.
Reporting and white label: Customized PDF reports on Pro.
Project and credit limits: Lite 10,000 URLs; Pro 500k default up to 2M; Cloud no project limits.
Pricing model and transparency: Per-user subscription, cloud priced by plan size.

Choose it if

Agencies wanting readable audit reports with hints and PDF output.
Teams needing scheduled cloud crawls with no project limits.

Skip it if

Teams needing keyword research or backlink data.
Lite users with sites above 10,000 URLs.

Worth knowing

Cloud requires 2+ users and starts at GBP 95/month; large teams can pass GBP 20k/year.
Lite FAQ says 10,000 URLs total, pricing page says per audit.
Support comes from the product team, no paid support tier.

Full Sitebulb review

Frequently asked questions

What are SEO tools?

Which SEO tools publish their pricing?

12 of the 12 tools we compared publish prices: Semrush (EUR 112.52/month billed annually (SEO plan), EUR 134 billed monthly); SE Ranking (EUR 87.20/month billed annually (Core); EUR 109/month billed monthly); Ahrefs ($29/month (Starter); $129/month (Lite)); Moz Pro ($49/month monthly or $39/month annual (Starter, third-party sources)); Surfer SEO ($49 per month billed yearly (Discovery)); Google Search Console (Free); Serpstat ($50/month (Individual)); Ubersuggest ($29/month (Individual), per third-party sources); Clearscope ($129/month (Essentials)); Screaming Frog SEO Spider ($279 per user per year (USD, 1-4 licences)); Mangools (Not verified: not confirmed by the vendor; third-party listings cite about $29.90/month (Basic, annual billing)); Sitebulb (From GBP 95 per month (Cloud); Desktop monthly prices not confirmed). The others quote on request, so ask for a written quote that names the seat or spend basis, the term and the renewal uplift.

Which SEO tools have a free plan or free trial?

Semrush (free plan, free trial), SE Ranking (free trial), Ahrefs (free plan), Moz Pro (free trial), Google Search Console (free plan), Serpstat (free trial), Ubersuggest (free plan, free trial), Clearscope (free trial), Screaming Frog SEO Spider (free plan) and Sitebulb (free trial), according to the vendors' sites on October 24, 2026.

What do SEO tools cost for a team of 20?

Calculated from published list prices: Semrush: Pro+ at EUR 238/mo annual = EUR 2,856/yr base; seat count included is not published, so 20 users cannot be computed from published prices. If 1 seat were included, 19 extra users at EUR 43/mo = EUR 9,804/yr (assumption, unverified); Ahrefs: Not possible on the self-serve plans: Standard allows 5 extra seats and Advanced 10, so a 20-person team needs Enterprise (from $1,499/mo; extra seats priced on request); Surfer SEO: Not computable: seats bundled, Peace of Mind caps at 10; larger needs Enterprise; Google Search Console: $0 (free; up to 100 non-owner users per property); Serpstat: Agency plan covers 30 users: $410 x 12 = $4,920/year on monthly billing (annual price not published); Clearscope: Essentials $129 x 12 = $1,548/year for 20 users (flat, unlimited users); Screaming Frog SEO Spider: 20 x $235 = $4,700 per year. Tools that quote on request are not included.

Which SEO tools are rated highest on G2?

Among tools with at least 20 G2 reviews: Clearscope 4.9 from 92 reviews, Surfer SEO 4.8 from 539 reviews, SE Ranking 4.7 from 1608 reviews. Ratings were read on October 24, 2026; small review counts move quickly, so read recent reviews from companies your size.