Birch review (2026): features, pros and cons, pricing
Cross-channel advertising rules and reporting platform formerly known as Revealbot, with spend-linked subscription tiers.
Verdict at a glance
Birch is cross-channel advertising rules and reporting platform formerly known as Revealbot, with spend-linked subscription tiers. Its billing follows monthly ad spend based subscription, so compare total media budget, support scope and the next spend tier before committing. It fits paid social teams using automation rules more than teams expecting a fixed fee independent of spend.
What is Birch?
Cross-channel advertising rules and reporting platform formerly known as Revealbot, with spend-linked subscription tiers. It is built for paid social teams using automation rules and agencies managing changing ad spend.
Category: Advertising Management Software
Birch key features
| Feature | What we found |
|---|---|
| Supported ad channels | Meta, Google, Snapchat and TikTok. |
| Budget pacing | Spend-based tier controls. |
| Campaign automation | Pro unlocks automated rules and strategies. |
| Reporting and attribution | Custom metrics and reports on Pro. |
| Account scale | All connected account spend counts. |
| Contract terms | Monthly overages; annual plans have feature restrictions after limit. |
Birch pricing
Birch sells Essential from $49 per month and Pro from $99 per month, with a custom Enterprise quote. Pro unlocks automated rules and strategies, plus custom metrics and reports. Limits vary with ad spend, and the help center documents billing by total connected spend, not only automation-managed spend. Unused accounts may still count toward your tier until disconnected. Overages are billed monthly, and annual plans have feature restrictions after you pass the limit. The headline price therefore rises with spend, and annual buyers should check what restrictions apply once they exceed their tier.
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Essential | from $49/month | per month or stated billing period | Core tools; limits vary with spend |
| Pro | from $99/month | per month or stated billing period | Automation rules and strategies |
| Enterprise | Custom quote | per month or stated billing period | Enterprise contracts |
Vendor Birch comparison gives $49/$99 starting prices. Help center documents billing by total connected spend, not only automation-managed spend.
Who Birch is best for
Best for
- Paid social teams using automation rules.
- Agencies managing changing ad spend.
Not ideal for
- Teams expecting a fixed fee independent of spend.
- Buyers unwilling to monitor overages.
Birch alternatives
What Birch really costs
- Billing
- Monthly ad spend based subscription.
- Renewal terms
- Monthly overages; annual plans have feature restrictions after limit.
Questions to ask about price
- Is there a minimum number of seats or a minimum annual spend?
- What is the discount for annual billing, and can we start monthly?
- Which features we need sit in add-ons or a higher plan, and what do they cost?
- Are there one-time costs for implementation, onboarding or data migration?
Is Birch worth the price?
Birch is good value for paid social teams and agencies that want automation rules, since Pro starts at $99 per month. Costs depend on how much connected ad spend you have, so agencies with changing client budgets need to watch their tier and disconnect accounts they no longer use. It is a poor fit if you want a fixed fee regardless of spend or do not want to monitor overages.
Worth it if
- Paid social teams using automation rules.
- Agencies managing changing ad spend.
Look elsewhere if
- Teams expecting a fixed fee independent of spend.
- Buyers unwilling to monitor overages.
Pricing details most reviews leave out
- The former Revealbot brand is now Birch.
- Connected but unused accounts may still contribute to the spend tier until disconnected.
Our verdict on Birch
Birch, formerly known as Revealbot, is a cross-channel advertising rules and reporting platform with subscriptions tied to ad spend. Published starting prices are $49 per month for Essential and $99 per month for Pro, with a custom-quoted Enterprise tier. There is a free trial and no free plan. The starting prices are only a floor, because limits vary with the spend you connect.
The catch is how spend is counted. Billing follows total connected spend, not only spend managed by automation, and connected but unused accounts may still count toward your tier until you disconnect them. Teams expecting a fixed fee independent of spend, or unwilling to monitor overages, will find it awkward.
Birch FAQ
What is Birch used for?
Birch is cross-channel advertising rules and reporting platform formerly known as Revealbot, with spend-linked subscription tiers. Its billing follows monthly ad spend based subscription, so compare total media budget, support scope and the next spend tier before committing. It fits paid social teams using automation rules more than teams expecting a fixed fee independent of spend. It suits paid social teams using automation rules.
How much does Birch cost?
Essential starts at $49 per month and Pro at $99 per month. Enterprise is a custom quote.
Is Birch the same as Revealbot?
Yes. Birch is the former Revealbot brand.
Does spend on unused ad accounts count?
Connected but unused accounts may still count toward your spend tier until you disconnect them.
Sources
Every fact on this page comes from Birch's own pricing, product or documentation pages, G2 and company records, checked on November 2, 2026. Unknown values are left out instead of estimated.