Ecommerce Platforms
Ecwid by Lightspeed review
Add-to-any-site store widget and standalone store, priced by product count in four paid tiers.
Ecwid by Lightspeed at a glance
- Category
- Ecommerce Platforms
- Starting price
- $5/month (Starter)
- Pricing model
- flat
- Public pricing
- Yes
- Free plan
- No
- Contract
- monthly or annual
- G2 rating
- 4.7 (402 reviews)
Who Ecwid by Lightspeed is for
Choose Ecwid by Lightspeed if
- Sites that already exist and need a cart added.
Look elsewhere if
- Merchants needing a free plan.
Ecwid by Lightspeed pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Starter | $5 | month | 10 products |
| Venture | $35 monthly / $29 annual | month | 100 products |
| Business | $65 monthly / $49 annual | month | 2,500 products |
| Unlimited | $149 monthly / $119 annual | month | unlimited products |
Annual billing saves 16% per page. Page lists several currencies; figures taken as USD. No Ecwid transaction fees shown.
What Ecwid by Lightspeed really costs
- Billing
- Monthly and annual.
- Annual discount
- 16% per vendor pricing page.
- Add-ons
- Marketplace channel apps may carry third-party fees.
Ecwid by Lightspeed features by buying criteria
| Criterion | What we found |
|---|---|
| Multichannel and marketplace selling | Instagram/Facebook from Venture; Amazon, eBay, Walmart marketplaces from Business; POS from Unlimited. |
| B2B and wholesale features | Wholesale pricing groups from Business; no separate B2B plan. |
| Scalability and checkout limits | Staff accounts: 2 on Business, unlimited on Unlimited. |
| Pricing model and transparency | Flat tiers by product limit (10 / 100 / 2,500 / unlimited) |
What most Ecwid by Lightspeed reviews leave out
- Product limits gate the tiers: 10, 100, 2,500, unlimited.
- Phone support starts at Business.
- Marketplace selling may add third-party app fees.
Ecwid by Lightspeed alternatives
ShopifySmall and mid-size brands that want a hosted store without managing servers.$29/month billed yearly ($39 monthly) for Basic
Wix eCommerceSmall shops and service businesses that want site and store in one editor.Free plan; ecommerce from $29.77/month (Core) billed yearly
Big CartelArtists and small makers who want a cheap flat-fee store.$15/month (Platinum)
Squarespace CommerceBrands and creators that prioritize templates and design.EUR 12/month (Basic, lower of the two shown figures); 14-day trial
Adobe Commerce (Magento)Large merchants with in-house or agency developers.Contact sales
BigCommerceGrowing stores wanting B2B tools and open APIs on a hosted platform.$29/month billed yearly (Core), $39 monthly
Sources
Every fact on this page comes from Ecwid by Lightspeed's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.