Heap review (2026): features, pros and cons, pricing
Autocapture-centered product analytics software within the Contentsquare group, built for retroactive behavioral analysis.
Verdict at a glance
Heap is an autocapture-centered analytics tool within the Contentsquare group, built for retroactive behavioral analysis. It stands out for Smart Capture plus manual and server-side events, and a Free plan that includes SSO.
What is Heap?
Autocapture-centered product analytics software within the Contentsquare group, built for retroactive behavioral analysis. It is built for teams exploring journeys without hand-tagging every interaction and buyers seeking historical click and form analysis.
Category: Product Analytics Software
Heap key features
| Feature | What we found |
|---|---|
| Funnels and conversion | Core analytics charts and conversion analysis. |
| Retention and cohorts | Engagement matrix and cohorts. |
| Autocapture and instrumentation | Smart Capture plus manual and server-side events. |
| Session replay | Replay add-on on Pro. |
| Experimentation and flags | Not specified on pricing page. |
| Data quality and governance | SSO on Free; SCIM and audit logs described in security pages. |
Heap pricing
Heap meters by monthly sessions. Free covers up to 10,000 sessions per month. Growth is quote based, while Pro and Premier are custom, all priced per session. Session replay is an add-on on Pro. Per-seat pricing, annual discount, add-on prices and renewal terms are not published, so confirm billing and the package before signing. Because the unit is sessions, cost rises with traffic to your product, not with the number of analysts, and an expansion in users or marketing traffic can raise the bill without any change in team size.
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Free | $0 | month | Up to 10,000 monthly sessions |
| Growth | Quote based | session | |
| Pro | Custom | session | |
| Premier | Custom | session |
Paid quote required for unlisted tiers; confirm billing and package before signing.
Who Heap is best for
Best for
- Teams exploring journeys without hand-tagging every interaction.
- Buyers seeking historical click and form analysis.
Not ideal for
- Buyers requiring public fixed paid prices.
- Teams needing self-hosted deployment.
Heap alternatives
AmplitudeTeams standardizing event taxonomies across products.
MixpanelProduct managers needing self-serve conversion analysis.
PostHogEngineering-led SaaS teams owning instrumentation.
PendoTeams pairing product adoption with in-app guides.
FullstoryUX teams investigating friction behind a conversion drop.
CountlyOrganizations that require private-cloud region selection.
What Heap really costs
Heap publishes a starting price but few details about how the bill grows, so the real cost depends on the quote. Use the questions below to turn a sales conversation into a number you can compare.
Questions to ask about price
- Is there a minimum number of seats or a minimum annual spend?
- What is the discount for annual billing, and can we start monthly?
- Which features we need sit in add-ons or a higher plan, and what do they cost?
- How much can the price rise at renewal, and is the increase capped in the contract?
- Are there one-time costs for implementation, onboarding or data migration?
Is Heap worth the price?
Heap is good value for teams that want to explore journeys without hand-tagging every interaction and that stay near the free 10,000 sessions, where SSO and 6 months of history are included. It gets expensive and opaque for buyers who need public paid prices, because every paid tier is quoted. It is also not an option for teams that need self-hosted deployment.
Worth it if
- Teams exploring journeys without hand-tagging every interaction.
- Buyers seeking historical click and form analysis.
Look elsewhere if
- Buyers requiring public fixed paid prices.
- Teams needing self-hosted deployment.
Pricing details most reviews leave out
- Free tier includes SSO and 6 months history.
- Heap is part of the Contentsquare group.
Our verdict on Heap
Heap is autocapture-centered product analytics, now part of the Contentsquare group, and it prices by session. The Free plan covers up to 10,000 monthly sessions, and it includes SSO and 6 months of history, which is unusual for a free tier. Growth, Pro and Premier are quote-based, so the real price depends on your session volume. Heap targets small to enterprise product teams.
The pricing page does not publish paid prices, a per-seat figure, an annual discount or renewal terms. Session replay is a Pro add-on rather than a baseline feature. Buyers who need public fixed paid prices should expect a sales conversation, and teams that outgrow 10,000 sessions will move into custom quotes quickly.
Heap FAQ
What is Heap used for?
Heap is an autocapture-centered analytics tool within the Contentsquare group, built for retroactive behavioral analysis. It stands out for Smart Capture plus manual and server-side events, and a Free plan that includes SSO. It suits teams exploring journeys without hand-tagging every interaction.
Does Heap have a free plan?
Yes. Free covers up to 10,000 monthly sessions and includes SSO and 6 months of history. Paid tiers are quote based.
Does Heap charge per user?
Heap lists session-based pricing, and no per-seat price is published. Growth is quote based and Pro and Premier are custom, so the number of sessions is the main cost driver.
Sources
Every fact on this page comes from Heap's own pricing, product or documentation pages, G2 and company records, checked on November 1, 2026. Unknown values are left out instead of estimated.