Perpetua review (2026): features, pros and cons, pricing
Retail media advertising optimization for brands and agencies selling through Amazon and other marketplaces.
Verdict at a glance
Perpetua is retail media advertising optimization for brands and agencies selling through Amazon and other marketplaces. Its billing follows base monthly subscription plus spend percentage on higher plans, so compare total media budget, support scope and the next spend tier before committing. It fits amazon retail media advertisers more than search-only service businesses.
What is Perpetua?
Retail media advertising optimization for brands and agencies selling through Amazon and other marketplaces. It is built for amazon retail media advertisers and brands optimizing marketplace profitability.
Category: Advertising Management Software
Perpetua key features
| Feature | What we found |
|---|---|
| Supported ad channels | Amazon and retail media. |
| Budget pacing | Budget and goal-based campaigns. |
| Campaign automation | AI-powered bid optimization. |
| Reporting and attribution | Profitability and performance reporting. |
| Account scale | Spend thresholds define plan tiers. |
| Contract terms | Ask vendor for contract and cancellation terms. |
Perpetua pricing
Perpetua charges a base monthly subscription, with a percentage of spend on higher plans. Essentials is $695 per month for up to $10,000 in monthly ad spend. Growth applies above $10,000 and is $695 per month plus a percentage of spend, though the percentage is not listed on the pricing page. Premium is a custom quote above $500,000 in monthly ad spend. Growth includes hourly reporting through Amazon Marketing Stream. Contract and cancellation terms are not published, so ask for them.
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Essentials | $695/month | per month or stated billing period | Up to $10,000 monthly ad spend |
| Growth | $695/month plus percentage of spend | per month or stated billing period | Above $10,000 monthly ad spend |
| Premium | Custom quote | per month or stated billing period | Above $500,000 monthly ad spend |
Production English pricing page lists $695/month Essentials, Growth $695/month plus percentage; do not use staging site prices.
Who Perpetua is best for
Best for
- Amazon retail media advertisers.
- Brands optimizing marketplace profitability.
Not ideal for
- Search-only service businesses.
- Small advertisers with low media budgets.
Perpetua alternatives
What Perpetua really costs
- Billing
- Base monthly subscription plus spend percentage on higher plans.
- Renewal terms
- Ask vendor for contract and cancellation terms.
Questions to ask about price
- Is there a minimum number of seats or a minimum annual spend?
- What is the discount for annual billing, and can we start monthly?
- Which features we need sit in add-ons or a higher plan, and what do they cost?
- Are there one-time costs for implementation, onboarding or data migration?
Is Perpetua worth the price?
Perpetua is good value for brands whose Amazon ad spend sits near or below $10,000 per month, where the flat $695 fee is predictable. Once spend passes that line, the percentage on Growth means cost rises with ad spend, so model it before you scale. It is awkward for small advertisers with low media budgets and for search-only service businesses.
Worth it if
- Amazon retail media advertisers.
- Brands optimizing marketplace profitability.
Look elsewhere if
- Search-only service businesses.
- Small advertisers with low media budgets.
Pricing details most reviews leave out
- Growth includes hourly reporting through Amazon Marketing Stream.
- Higher tiers combine fixed platform fees with a percentage of spend.
Our verdict on Perpetua
Perpetua is a retail media advertising optimization platform for brands and agencies selling on Amazon and other marketplaces. Pricing is public: Essentials is $695 per month for up to $10,000 in monthly ad spend. There is no free plan and no free trial. Above that spend, the model changes to a base fee plus a percentage of ad spend, and the top tier is a custom quote.
That shift is the cost story. Growth keeps the $695 base and adds a percentage of spend above $10,000 per month, and Premium is a custom quote above $500,000 in monthly ad spend. The percentage is not listed, so you cannot calculate Growth cost from the pricing page. Small advertisers with low media budgets will find the entry price heavy relative to spend.
Perpetua FAQ
What is Perpetua used for?
Perpetua is retail media advertising optimization for brands and agencies selling through Amazon and other marketplaces. Its billing follows base monthly subscription plus spend percentage on higher plans, so compare total media budget, support scope and the next spend tier before committing. It fits amazon retail media advertisers more than search-only service businesses. It suits amazon retail media advertisers.
How much does Perpetua cost?
Essentials is $695 per month for up to $10,000 in monthly ad spend. Growth is $695 per month plus a percentage of spend, and Premium is a custom quote.
Does Perpetua have a free trial?
No free plan or free trial is listed.
Sources
Every fact on this page comes from Perpetua's own pricing, product or documentation pages, G2 and company records, checked on November 2, 2026. Unknown values are left out instead of estimated.