Social Media Management Tools
Planoly review
Visual social media planner for creators and small teams, priced by social sets and users.
Planoly at a glance
- Category
- Social Media Management Tools
- Starting price
- $14/month (Starter, 1 social set, 1 user)
- Pricing model
- per social set and user
- Public pricing
- Yes
- Free plan
- Yes
- Free trial
- Yes
- Contract
- monthly or annual
- G2 rating
- 4.3 (67 reviews)
- Founded
- 2016
Who Planoly is for
Choose Planoly if
- Solo creators and small brands planning Instagram-first visual feeds.
- Small teams of 1 to 6 users with predictable account counts.
Look elsewhere if
- Agencies needing listening, reporting depth or approvals (not verified on pricing page)
- Teams that need guaranteed auto-posting reliability, per review complaints.
Planoly pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Starter | $14/month | 1 social set, 1 user | No add-ons |
| Growth | $24/month | 2 social sets, 2 users | Extra set $10/month, extra user $5/month |
| Pro | $47/month | 6 social sets, 6 users | Extra set $8/month, extra user $3/month |
Prices shown as $ without a currency code, assumed USD. Annual says save up to 15% but annual prices not listed. 14-day trial on paid plans. Free tier exists only in the mobile app (10 uploads per month).
What Planoly really costs
- Per seat per month
- $47/month Pro includes 6 users (about $7.83 per user); extra users $3/month.
- Billing
- Monthly and annual.
- Annual discount
- Up to 15%, per pricing page.
- 20 users per year
- Monthly billing, Pro: $47 + 14 extra users x $3 = $89/month = $1,068/year (extra social sets not included; annual prices not published)
- Add-ons
- Extra social set $8/month on Pro; Extra user $3/month on Pro.
Cheaper per seat than Planoly
SocialPilot$5 per additional user per month (add-on, Standard and Premium); plans include 3 or 6 users.
LaterBase $37.50/month (billed yearly) for Growth includes 2 users; each extra user $3.75/month.
Planoly features by buying criteria
| Criterion | What we found |
|---|---|
| Scheduling and publishing | Visual calendar, scheduling or reminders for native posting, unlimited uploads on paid plans. |
| Supported networks | Instagram, Facebook, X, Pinterest, LinkedIn, YouTube, Threads, TikTok (one account per channel per social set) |
| Social inbox and engagement | Auto-replies and Instagram DM automation on all paid plans. |
| Pricing model | Per social set plus per user add-ons. |
| Target company size | Solo creators to small agencies. |
What reviewers say about Planoly
Praised for
- Easy to use visual planning.
- Clean feed preview.
Common complaints
- Auto-posting failures and posts not appearing.
- Analytics could be more complete.
Themes paraphrased from public reviews on G2 and similar sites, not quotes.
What most Planoly reviews leave out
- A social set is one account per channel, so 6 sets on Pro cover 6 accounts per network.
- Extra users cost only $3 to $5 per month.
- Free option exists only in the mobile app, 10 uploads per month.
- Trustpilot reported around 3.5 to 3.6, lower than G2 (per third party article)
Planoly alternatives
- LaterSolo creators, small brands and small teams that plan visual Instagram and TikTok content.$18.75/month (Starter, billed yearly)
BufferCreators and small businesses with a few channels.$5 per channel per month (Essentials)
LoomlySmall marketing teams and agencies that want an approval workflow in the cheapest tier.$49/month billed yearly ($65/month billed monthly)
MetricoolFreelancers and small agencies managing 5 to 50 brands on a budget.$0 (Free, 1 brand); $20/month billed annually (Starter, 5 brands)- SocialPilotAgencies and small teams that want client management and white-label reports at low entry prices.$17/month billed yearly ($20/month billed monthly)
AgorapulseAgencies and small teams that prioritize inbox and comment moderation.$79/user/month (Standard, billed annually)
Sources
Every fact on this page comes from Planoly's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.