Survey and Form Software
Qualtrics review
Enterprise experience management and research platform with quote-only pricing across CX, employee and market research products.
Qualtrics at a glance
- Category
- Survey and Form Software
- Starting price
- Contact sales
- Pricing model
- custom (interactions for CX and Market Research, employee count for EX)
- Public pricing
- No
- G2 rating
- 4.4 (4,290 reviews)
- Security
- ISO 27001, ISO 42001, FedRAMP High, IL4, HITRUST, SOC 2 Type 2
Who Qualtrics is for
Choose Qualtrics if
- Large organizations running CX, employee or academic research programs.
- Regulated or public-sector buyers needing FedRAMP or HITRUST.
Look elsewhere if
- Small teams wanting public, self-serve pricing.
- One-off simple surveys.
Qualtrics pricing
Qualtrics does not publish a price list; pricing is quoted on request.
All products show 'Request Pricing'; vendor says unlimited users.
What Qualtrics really costs
- Billing
- Quote.
Qualtrics features by buying criteria
| Criterion | What we found |
|---|---|
| Question types and branching logic | Wide range of question types; survey tab controls which questions respondents see. |
| Distribution channels | Email, SMS, anonymous link. |
| Analysis and reporting | Results dashboards with filters, PDF reports, response export. |
| CRM and workflow integrations | Workflows automate follow-ups and ticket creation; integration list not verified. |
| Pricing model and real cost | Quote-only, usage based (interactions or employees), unlimited users per vendor. |
| Target company size | Enterprise. |
What most Qualtrics reviews leave out
- Pricing basis differs per product: interactions for CX and Market Research, employee count for EX.
- Vendor states unlimited users on the platform.
- FedRAMP High package available to public sector on request.
Qualtrics alternatives
SurveyMonkeyTeams of 3 or more that need quick surveys with templates and AI analysis.$30/user/month billed annually (Team Advantage, 3+ users)
AlchemerTeams of up to 3 users wanting advanced research question types and statistics.$55/month per user (Collaborator, monthly) or $315/year
QuestionProTeams needing data hosted in a specific region (US, Canada, EU, Australia, India, Middle East)Free (Essentials); paid from $83 per user/month
SogolyticsTeams that want vendor-managed research services and survey panel recruitment.Contact sales
TypeformSmall teams that want conversational forms and lead capture at 100 to 10,000 responses per month.$28/month billed yearly (Basic, 100 responses/mo, 1 user)
FormstackTeams that need forms feeding document generation and eSignature in one suite.$83/mo (Forms, billed annually)
Sources
Every fact on this page comes from Qualtrics's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.