Website Builders
Webflow review
Visual website builder with hosting and a built-in CMS, aimed at designers and marketing teams who want code-level control without writing a backend.
Webflow at a glance
- Category
- Website Builders
- Starting price
- $15/mo per site billed yearly (Basic)
- Pricing model
- per site (plus workspace seats)
- Public pricing
- Yes
- Contract
- monthly or yearly
- G2 rating
- 4.4 (995 reviews)
Who Webflow is for
Choose Webflow if
- Design-led marketing sites that need custom layouts and a CMS.
- Agencies building sites for clients.
Look elsewhere if
- Teams wanting a quick template setup (G2 reviewers cite a steep learning curve)
- Buyers who need predictable pricing, since plans changed in 2024 and 2026.
Webflow pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Basic | $15/mo billed yearly; $25/mo monthly | per site | Custom domain, 300 static pages, no CMS |
| Premium | $25/mo billed yearly; $39/mo monthly | per site | Merged CMS and Business plan from May 2026; CMS item limit 20,000 |
Figures from Webflow help and blog pages rather than the pricing page itself. Workspace seat prices not verified.
What Webflow really costs
- Billing
- Monthly and annual.
- Annual discount
- Premium about 36% vs monthly ($25 vs $39); Basic 40% ($15 vs $25)
- Recent price change
- May 2026: CMS and Business plans merged into Premium at $25/mo yearly, $39/mo monthly (help.webflow.com article, blog simplified-plans-and-updated-pricing-2026); earlier plan updates July 2024.
Webflow features by buying criteria
| Criterion | What we found |
|---|---|
| Editor and template quality | Visual designer with HTML/CSS concepts; G2 reviewers report a learning curve. |
| Customization and code access | Code components on Premium; full visual control of layout. |
| Hosting, uptime and speed | Hosting included with site plans. |
| Pricing model | Per-site plans (Basic, Premium) since May 2026, plus workspace plans. |
| Target company size | Freelancers, agencies, SMB and enterprise marketing teams. |
What reviewers say about Webflow
Praised for
- Design freedom beyond template builders.
Common complaints
- Pricing shifts frequently.
- Learning curve.
- Limited customer support.
Themes paraphrased from public reviews on G2 and similar sites, not quotes.
What most Webflow reviews leave out
- In May 2026 Webflow merged the CMS and Business site plans into one Premium plan (20,000 CMS items)
- Most existing sites move to new plans at renewal on or after June 29, 2026; some agency/legacy sites until November 16, 2026.
- Switching to yearly billing before the change can lock the current plan for another year.
- G2 complaint counts: pricing 68, limitations 55, limited customization 51 of roughly 995 reviews.
Webflow alternatives
FramerDesigners and marketing teams building polished marketing sites.Free; Basic $10/month
Wix eCommerceSmall shops and service businesses that want site and store in one editor.Free plan; ecommerce from $29.77/month (Core) billed yearly
Squarespace CommerceBrands and creators that prioritize templates and design.EUR 12/month (Basic, lower of the two shown figures); 14-day trial
DudaAgencies managing many client sites with unlimited client accounts.$19/month billed annually ($25 monthly)
WordPress.comContent sites and blogs that want the WordPress ecosystem without managing hosting.Free; Personal US$4/month billed yearly
BigCommerceGrowing stores wanting B2B tools and open APIs on a hosted platform.$29/month billed yearly (Core), $39 monthly
Sources
Every fact on this page comes from Webflow's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.