Wingify review (2026): features, pros and cons, pricing
An experimentation and digital experience platform unifying the VWO and AB Tasty portfolios under one parent brand.
Verdict at a glance
Wingify brings the VWO and AB Tasty product portfolios under one parent brand. It is a fit for enterprise teams that need web experimentation, governance and personalization, but buyers should request a current quote and ask which legacy interface their contract covers.
What is Wingify?
An experimentation and digital experience platform unifying the VWO and AB Tasty portfolios under one parent brand. It is built for enterprises consolidating web experimentation and personalization and teams that need a visual editor plus controlled rollouts.
Category: A/B Testing Software
Wingify key features
| Feature | What we found |
|---|---|
| Experiment types | A/B, split URL and multivariate testing. |
| Visual editing | WYSIWYG and code editor on Growth. |
| Analysis method | Guardrail metrics and SRM detection from Pro. |
| Billable usage meter | Quote by scope; no USD amount shown. |
| Approval and access controls | Approval workflow and SSO on Enterprise. |
| Analytics and data connection | Platform Data360 and integrations. |
Wingify pricing
Wingify does not publish a USD list price. The plans are Growth, Pro and Enterprise, all sold on a contract basis, with the amount set by quote and priced by scope; no traffic allowance figure is shown. The tiers differ by capability: the editor and unlimited experiments on Growth, guardrail metrics and sample ratio mismatch detection on Pro, and SSO, approvals and mutually exclusive groups on Enterprise. A free plan, free trial, annual discount, add-ons and renewal terms are not published, so ask for them in writing.
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Growth | contract | Visual and code editor; unlimited experiments | |
| Pro | contract | Guardrail metrics and sample ratio mismatch detection | |
| Enterprise | contract | SSO, approvals and mutually exclusive groups |
Who Wingify is best for
Best for
- Enterprises consolidating web experimentation and personalization.
- Teams that need a visual editor plus controlled rollouts.
Not ideal for
- Buyers who require an immediately published USD list price.
- Teams expecting VWO and AB Tasty to remain independent vendors.
Wingify alternatives
Optimizely Web ExperimentationEnterprise marketing teams coordinating web experiments.
Convert ExperiencesCRO agencies serving several sites.
KameleoonCRO teams needing visual tests and developer collaboration.
StatsigProduct teams shipping behind feature flags.
GrowthBookData teams with warehouse access.
PostHogEngineering-led SaaS teams owning instrumentation.
What Wingify really costs
Wingify publishes no price list, so the real cost depends on the quote. Use the questions below to turn a sales conversation into a number you can compare.
Questions to ask about price
- What is the price per user or per unit, and what is the pricing basis (seats, employees, usage)?
- Is there a minimum number of seats or a minimum annual spend?
- What is the discount for annual billing, and can we start monthly?
- Which features we need sit in add-ons or a higher plan, and what do they cost?
- How much can the price rise at renewal, and is the increase capped in the contract?
- Are there one-time costs for implementation, onboarding or data migration?
Is Wingify worth the price?
Wingify suits midmarket and enterprise teams consolidating web experimentation and personalization, and teams that want a visual editor plus controlled rollouts. It gets awkward for buyers who need an immediately published USD list price, since none exists, and for anyone expecting VWO and AB Tasty to stay independent vendors. Small teams that must budget before talking to sales will find it hard to compare against tools with public tiers.
Worth it if
- Enterprises consolidating web experimentation and personalization.
- Teams that need a visual editor plus controlled rollouts.
Look elsewhere if
- Buyers who require an immediately published USD list price.
- Teams expecting VWO and AB Tasty to remain independent vendors.
Pricing details most reviews leave out
- VWO and AB Tasty combined under Wingify in September 2026; do not count them as independent vendors.
- Pro lists sample ratio mismatch detection; Enterprise lists approval workflows and SSO.
Our verdict on Wingify
Wingify is the parent brand that now covers VWO and AB Tasty, which were united under it in 2026, with both legacy product experiences still supported. For cost purposes that matters: you are not comparing two independent vendors, and you should not carry price assumptions from one legacy product to the other. Wingify sells Growth, Pro and Enterprise plans by quote, and no USD amount is published.
The value question is therefore about negotiation rather than a sticker price. Growth lists a visual and code editor with unlimited experiments, Pro adds guardrail metrics and sample ratio mismatch detection, and Enterprise adds SSO, approvals and mutually exclusive groups. Decide which tier's features you truly need before asking for a quote, because that choice sets the bill.
Wingify FAQ
What is Wingify used for?
Wingify brings the VWO and AB Tasty product portfolios under one parent brand. It is a fit for enterprise teams that need web experimentation, governance and personalization, but buyers should request a current quote and ask which legacy interface their contract covers. It suits enterprises consolidating web experimentation and personalization.
Does Wingify publish its prices?
No. Growth, Pro and Enterprise are sold by custom quote, and no USD amount is listed. Free plan and free trial details are not published either.
What changed for VWO and AB Tasty buyers?
VWO and AB Tasty were united under Wingify in 2026, and both legacy product experiences remain supported. Do not assume pricing carries over from one to the other.
Sources
Every fact on this page comes from Wingify's own pricing, product or documentation pages, G2 and company records, checked on November 1, 2026. Unknown values are left out instead of estimated.