Ecommerce Platforms
WooCommerce review
Free open source ecommerce plugin for WordPress where you pay for hosting, extensions and your chosen payment processor.
WooCommerce at a glance
- Category
- Ecommerce Platforms
- Starting price
- Free (core); hosting typically $25-$350/month
- Pricing model
- free software plus hosting, extensions and processor fees
- Public pricing
- Yes
- Free plan
- Yes
- Free trial
- No
- Contract
- none for core; extensions yearly
- G2 rating
- 4.4 (1,278 reviews)
- Founded
- 2011
Who WooCommerce is for
Choose WooCommerce if
- Merchants already on WordPress who want full code control.
- Stores with unusual product or checkout logic that justifies developer time.
- Merchants wanting no platform revenue share.
Look elsewhere if
- Teams without anyone to handle hosting, updates and security.
- Merchants wanting one vendor to call for everything.
WooCommerce pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| WooCommerce core | $0 | per store | Open source, 0% revenue share |
| Extensions | $29-$299/year each | per extension | A la carte |
| WooPayments | about 2.50-2.90% + 30 cents per transaction | per transaction | Other gateways add no WooCommerce fee |
Hosting range and TCO figures come from the vendor pricing page; its sample TCO comes from partner StuntCoders and is promotional.
What WooCommerce really costs
- Billing
- Monthly hosting plus annual extensions.
- Add-ons
- Extensions $29-$299/year each.
WooCommerce features by buying criteria
| Criterion | What we found |
|---|---|
| Hosted versus self-hosted | Self-hosted on WordPress (host of your choice) |
| Payment processing and transaction fees | WooPayments about 2.50-2.90% + 30 cents; other gateways add no WooCommerce fee. |
| App and integration ecosystem | Extensions sold a la carte at $29-$299/year each. |
| Scalability and checkout limits | No product variant limits per vendor page; depends on your hosting. |
| Pricing model and transparency | Free core, costs shift to hosting, extensions and processor. |
| Target company size | Small to large, developer-led. |
What most WooCommerce reviews leave out
- Core software is free with 0% revenue share; real cost is hosting ($25-$350/month per vendor) plus extensions.
- Extensions are priced $29-$299 per year each, so a stack of them recurs annually.
- You carry security, updates and backups yourself unless the host does.
- Vendor TCO comparisons on its own page rely on a partner's numbers.
WooCommerce alternatives
ShopifySmall and mid-size brands that want a hosted store without managing servers.$29/month billed yearly ($39 monthly) for Basic
BigCommerceGrowing stores wanting B2B tools and open APIs on a hosted platform.$29/month billed yearly (Core), $39 monthly
PrestaShopEuropean merchants wanting open source control.Free (source code download)
Wix eCommerceSmall shops and service businesses that want site and store in one editor.Free plan; ecommerce from $29.77/month (Core) billed yearly
Adobe Commerce (Magento)Large merchants with in-house or agency developers.Contact sales
Big CartelArtists and small makers who want a cheap flat-fee store.$15/month (Platinum)
WooCommerce compared
Sources
Every fact on this page comes from WooCommerce's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.