Comparison
Brevo vs Mailchimp
How Brevo and Mailchimp compare on price, pricing model, features and reviews, with every fact checked on October 24, 2026.
Quick verdict
Choose Mailchimp if
- Small lists that start free and grow into paid tiers.
Brevo vs Mailchimp side by side
 Brevo | Mailchimp | |
|---|---|---|
| What it is | Email, SMS and CRM platform (formerly Sendinblue) with Free, Starter, Standard, Professional and Enterprise plans. | Intuit-owned email marketing platform with a 250-contact free tier and contact-based paid plans. |
| Status | Active | Active |
| Starting price | Free (price of paid plans not verified) | Free; paid from $13/month (Essentials) |
| Pricing model | per send volume | per contact tier |
| Free plan or trial | Free plan | Free plan, Free trial |
| Per seat per month | Not published | Not published |
| Billing | Not published | Monthly; discounted 12-month rate shown. |
| Annual discount | Not published | 15% off shown on 12-month rate. |
| Minimum seats | Not published | Not published |
| 20 users per year | Not published | Not published |
| G2 rating | 4.5 (2,675 reviews) | 4.3 (12,866 reviews) |
| Founded | Not verified | Not verified |
| Headquarters | Not verified | Not verified |
| Employees | Not verified | Not verified |
| Automation workflows | Not verified | Free: none; Essentials: up to 4 steps per flow; Standard and Premium: up to 200 flow points. |
| Pricing model and real cost | Not verified | Contact-tier pricing. |
| Workflow and journey builder | Not verified | Standard and Premium: up to 200 flow points. |
| Reporting and attribution | Not verified | Custom reports on Standard and up. |
Differences most comparisons miss
Worth knowing about Brevo
- Five tiers: Free, Starter, Standard, Professional, Enterprise.
Worth knowing about Mailchimp
- Enterprise SSO only on Premium.
- Premium includes four onboarding sessions and a dedicated specialist; Standard one session.
- Free plan has no role-based access and no automation.
- Annual billing on Standard and Premium over 10,000 contacts requires contacting sales.
Sources
Both columns use the same sources: vendor pricing and product pages, documentation, G2 and company records, checked on October 24, 2026. Full source lists are on the Brevo and Mailchimp reviews.