Email Marketing Software · Marketing Automation Software
Mailchimp review
Intuit-owned email marketing platform with a 250-contact free tier and contact-based paid plans.
Mailchimp at a glance
- Starting price
- Free; paid from $13/month (Essentials)
- Pricing model
- per contact tier
- Public pricing
- Yes
- Free plan
- Yes
- Free trial
- Yes
- Contract
- monthly
- G2 rating
- 4.3 (12,866 reviews)
Who Mailchimp is for
Choose Mailchimp if
- Small lists that start free and grow into paid tiers.
Look elsewhere if
- Teams that need SSO below the Premium price point.
Mailchimp pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Free | $0 | month | 250 contacts, 500 emails/month or 250/day, 1 user |
| Essentials | $13 | month | 12-month discounted rate; 3 users |
| Standard | $20 | month | 12-month discounted rate; 5 users; automation up to 200 flow points |
| Premium | $350 | month | 12-month discounted rate; unlimited users; Enterprise SSO; phone support |
Prices shown in the USD view are the 12-month discounted rates; the contact tier each applies to was not labeled. 14-day trial on Standard and Essentials.
What Mailchimp really costs
- Billing
- Monthly; discounted 12-month rate shown.
- Annual discount
- 15% off shown on 12-month rate.
- Add-ons
- SMS add-on; Pay-as-you-go option for infrequent senders.
- Renewal terms
- Overage beyond contact or send limits is charged automatically; Mailchimp may move you to a higher tier if the list grows.
Mailchimp features by buying criteria
| Criterion | What we found |
|---|---|
| Automation workflows | Free: none; Essentials: up to 4 steps per flow; Standard and Premium: up to 200 flow points. |
| Pricing model and real cost | Contact-tier pricing. |
| Workflow and journey builder | Standard and Premium: up to 200 flow points. |
| Reporting and attribution | Custom reports on Standard and up. |
What most Mailchimp reviews leave out
- Enterprise SSO only on Premium.
- Premium includes four onboarding sessions and a dedicated specialist; Standard one session.
- Free plan has no role-based access and no automation.
- Annual billing on Standard and Premium over 10,000 contacts requires contacting sales.
- Going over contact or send limits triggers automatic extra charges.
Mailchimp alternatives
BrevoEmail, SMS and CRM platform (formerly Sendinblue) with Free, Starter, Standard, Professional and Enterprise plans.Free (price of paid plans not verified)
KlaviyoEcommerce brands that want email and SMS driven by store data (vendor positioning)$0 (Free, 250 active profiles, 500 emails/month)
ActiveCampaignSmall and mid-size teams that want automation plus a light CRM.$15/month (Starter, 1,000 contacts, billed annually)
HubSpot Marketing HubTeams already on HubSpot CRM that want marketing, forms and reporting in one system.$0 (Free, up to 2 users); Starter from $7 or $20 per seat/month
Constant ContactSmall businesses that want a single vendor for email, SMS and basic campaigns (vendor positioning, not verified here)$12/month (Email Lite, 500 contacts, monthly billing); Standard $35, Premium $80; price rises with contact count
Campaign MonitorSmall marketing teams and business owners who run their own email.Lite, priced by contact tier (amount not published in USD; vendor shows EUR)
Mailchimp compared
Sources
Every fact on this page comes from Mailchimp's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.