SaaS directory
Best Email Marketing Software: 12 tools compared for 2026
Email marketing software lets companies build subscriber lists, design and send campaigns, automate sequences such as welcome and abandoned-cart emails, and measure opens, clicks and revenue. Most also handle segmentation and sign-up forms.
- Tools compared
- 12
- Publish prices
- 8 of 12
- Free plan or trial
- 10 of 12
- Median G2 rating
- 4.4
Email Marketing Software at a glance
| Tool | Best for | Pricing model | Starting price | G2 rating |
|---|---|---|---|---|
 HubSpot Marketing Hub | Teams already on HubSpot CRM that want marketing, forms and reporting in one system. | per seat (Starter) / flat + contact tiers (Pro, Enterprise) | $0 (Free, up to 2 users); Starter from $7 or $20 per seat/month | 4.4 (15,957 reviews) |
 ActiveCampaign | Small and mid-size teams that want automation plus a light CRM. | per contact tier + plan | $15/month (Starter, 1,000 contacts, billed annually) | 4.4 (14,709 reviews) |
 Mailchimp | Small lists that start free and grow into paid tiers. | per contact tier | Free; paid from $13/month (Essentials) | 4.3 (12,866 reviews) |
 Constant Contact | Small businesses that want a single vendor for email, SMS and basic campaigns (vendor positioning, not verified here) | per contact (tiered) | $12/month (Email Lite, 500 contacts, monthly billing); Standard $35, Premium $80; price rises with contact count | 4.1 (7,413 reviews) |
 Brevo | per send volume | Free (price of paid plans not verified) | 4.5 (2,675 reviews) | |
 Klaviyo | Ecommerce brands that want email and SMS driven by store data (vendor positioning) | per active profile + monthly email volume | $0 (Free, 250 active profiles, 500 emails/month) | 4.6 (1,298 reviews) |
 GetResponse | Small teams that want email plus automation and landing pages in one plan. | per contact tier | EUR 16/month (Starter, 1,000 contacts, monthly) or EUR 13.12/month billed yearly | 4.3 (1,138 reviews) |
 MailerLite | Small teams and solo senders on a budget (free up to 250 subscribers, paid from $12/month) | per active subscriber (tiered) | $0 (Free, up to 250 subscribers); paid from $12/month (Comfort) | 4.6 (1,111 reviews) |
 Campaign Monitor | Small marketing teams and business owners who run their own email. | per contact tier | Lite, priced by contact tier (amount not published in USD; vendor shows EUR) | 4.1 (717 reviews) |
 Drip | Not published | From $39/month (up to 2,500 contacts), per Drip blog | 4.4 (473 reviews) | |
 Kit (ConvertKit) | Solo creators, newsletter writers, course sellers (vendor targets 'serious creators') | per subscriber (tiered) | $0 (Free, up to 10,000 subscribers); Creator $33/month | 4.4 (235 reviews) |
 Omnisend | Ecommerce stores on Shopify, WooCommerce or BigCommerce. | per contact (tiered) | $0 (Free); Standard $11.20/month at 500 contacts | 4.6 |
Prices as published by each vendor on October 24, 2026. "Contact sales" means no public price. G2 ratings read on the same day.
What email marketing software cost per seat
| Tool | Per seat per month | Billing | Annual discount | Minimum seats | 20 users per year |
|---|---|---|---|---|---|
| HubSpot Marketing Hub | Starter from $7 or $20 per seat/month (billing mapping unlabeled); Professional includes 3 seats, extra seats from $45/month. | Monthly and annual. | Not stated; Pay Annually labeled Best Value. | 3 core seats included on Professional. | Professional: base $800 or $890/month (page does not label which is annual) plus 17 extra seats x $45 = $765/month, plus $3,000 one-time onboarding. Annual total about (800+765) x 12 = $18,780 or (890+765) x 12 = $19,860, plus onboarding. |
| ActiveCampaign | Not published | Yearly shown for 1,000 contacts; monthly not stated. | Not published | Included users: 1 / 1 / 3 / 5 by plan. | Not published |
| Mailchimp | Not published | Monthly; discounted 12-month rate shown. | 15% off shown on 12-month rate. | Not published | Not published |
| GetResponse | Not per seat; Starter EUR 16/mo for 1,000 contacts with 3 seats. | Monthly and annual. | About 18% (EUR 16 vs 13.12 on Starter) | Not published | Not computable: 20 users need Enterprise (self-serve plans cap at 3 to 5 seats), custom price. |
| MailerLite | Not seat-priced; Power plan (unlimited seats) from $25/month at the smallest subscriber tier. | Monthly and annual. | 10% vs monthly. | Not published | Seat count does not change price on Power. Entry tier only: $25 x 12 = $300/yr monthly, about $270/yr billed yearly (10% off); real cost scales with subscribers. |
| Campaign Monitor | No per-seat charge; unlimited users on all plans, price set by contact tier. | Monthly and annual. | 10% (not on agency or multi-team plans) | Not published | Not published |
| Kit (ConvertKit) | Not per seat; Pro (unlimited users) $66/month at 1,000 subscribers. | Monthly and annual. | 17% (Creator saves $78/yr) | Not published | Needs Pro for 20 users (unlimited): $66 x 12 = $792/yr monthly at 1,000 subscribers, $593 first year with promo; Creator allows only 2 users. |
| Omnisend | Not seat-priced; seats not stated. | Monthly; 3-month prepay. | None listed (3-month prepay 30% off) | Not published | Not published |
"20 users per year" is calculated only from published list prices on the plan a 20-person team would realistically need. Taxes, discounts and add-ons are not included.
Costs buyers often miss
- HubSpot Marketing Hub: HubSpot AEO $50/mo ($45 annual); Inbound Consulting (Starter, extra fee, price not shown); Onboarding $3,000 (Pro) / $7,000 (Enterprise).
- ActiveCampaign: SMS; WhatsApp Messaging; Enhanced CRM.
- Mailchimp: SMS add-on; Pay-as-you-go option for infrequent senders.
- GetResponse: Professional Services (paid, price not published); Dedicated IP, SMS, transactional email (Enterprise).
- MailerLite: Dedicated IP (Enterprise add-on, price not published); Account audits, onboarding and deliverability support (Enterprise add-ons, not priced).
- Campaign Monitor: Website Builder EUR 9/month on Lite and Essentials (included in Premier); Extra emails beyond plan limits (price not published).
How to compare email marketing software
- Automation workflows. Welcome series, triggers and behavior-based flows drive most email revenue.
- Segmentation and personalization. Targeting by behavior and attributes lifts engagement over blasts.
- Deliverability. Inbox placement, authentication and sending reputation decide whether emails are seen.
- Email editor and templates. A drag-and-drop editor speeds up campaign production for non-designers.
- Ecommerce and CRM integrations. Product feeds and purchase data enable revenue attribution and flows.
- Analytics and A/B testing. Lets teams learn which subject lines and content perform.
- Pricing model and real cost. Per-seat, per-contact, per-envelope or per-device pricing changes the total cost sharply as a team grows.
- Target company size. Tools built for 10 person teams and for 1,000 person companies differ in admin controls, support and price tiers.
| Tool | Automation workflows | Segmentation and personalization | Deliverability | Email editor and templates | Ecommerce and CRM integrations | Analytics and A/B testing | Pricing model and real cost | Target company size |
|---|---|---|---|---|---|---|---|---|
| HubSpot Marketing Hub | Automation on Free (email campaigns); Campaign Agent plans campaigns from a goal. | Not verified | Not verified | Not verified | Not verified | A/B tests listed under Enterprise on the marketing page. | Seat plus marketing-contact tiers; onboarding fee on Professional and Enterprise. | Small business (Starter) to enterprise. |
| ActiveCampaign | Not verified | Not verified | Not verified | Not verified | Not verified | Not verified | Contact tier; users and sends rise with plan. | Not verified |
| Mailchimp | Free: none; Essentials: up to 4 steps per flow; Standard and Premium: up to 200 flow points. | Not verified | Not verified | Not verified | Not verified | Not verified | Contact-tier pricing. | Not verified |
| Constant Contact | Not verified | Not verified | Not verified | Not verified | Not verified | Not verified | Not verified | Small business (vendor positioning, unverified) |
| Brevo | Not verified | Not verified | Not verified | Not verified | Not verified | Not verified | Not verified | Not verified |
| Klaviyo | Not verified | Not verified | Not verified | Not verified | Not verified | Not verified | Active profiles (contacts who can receive marketing email) plus monthly email volume. | Not verified |
| GetResponse | Workflow builder from templates or scratch, behavior triggers, conditions and filters. | Action-based segments, unlimited tags. | Dedicated IP is Enterprise/MAX only; member of Certified Sender Alliance, TRUSTe, Signal Spam. | Not verified | Store and CRM data sync via integrations. | Not verified | By contact tier, 3 to 5 team seats on self-serve plans. | Small to mid-size; Enterprise tier for larger orgs. |
| MailerLite | Visual builder; 3 active automations on Free, 50 on Comfort, unlimited on Power. | Segmentation plus dynamic content blocks and Smart Sending timing. | No explicit deliverability claims on the features page; dedicated IP and deliverability support are Enterprise add-ons. | Drag-and-drop builder with 70+ content blocks; HTML editors on Free. | Shopify, WooCommerce, Stripe; digital products and paid newsletters. | A/B testing on all plans including Free (send time, sender name, subject); ecommerce revenue reports. | Tiered by active subscribers; plan sets feature and seat limits. | Small teams, free plan to Enterprise at 200K+ subscribers. |
| Campaign Monitor | Visual journey designer for timed email sends. | Segmentation page and Segment Mapper tool. | Deliverability section exists on site, details not verified. | Email Template Builder with free templates. | Integrations section on site, specifics not verified. | Not verified | Per contact tier; unlimited users on all plans; sends capped on Lite (2,500/month) | Small marketing teams, owner-run businesses, agencies. |
| Drip | Not verified | Not verified | Not verified | Not verified | Not verified | Not verified | Not verified | Not verified |
| Kit (ConvertKit) | Visual automation builder reacting to purchases, link clicks, form submits. | Tags and interest/behavior segments. | Claims inbox focus, no metrics published. | Email designer, few clicks (no detail) | Digital products and subscriptions sold in-platform; Kit App Store. | Free plan has 2 A/B subject lines; features page does not mention A/B. | Subscribers; paid plans start at 1,000 subscribers. | Individual creators and small publishers. |
| Omnisend | Welcome, abandoned cart and post-purchase flows. | By behavior, purchase history, engagement; AI-built segments. | Not verified | Not verified | Shopify, Shopify Plus, BigCommerce, WooCommerce, Wix, Ecwid, WordPress. | Not verified | Contacts; SMS credits extra. | Ecommerce brands, agencies. |
The 12 tools in detail
HubSpot Marketing Hub
CRM-native marketing suite with a free tier, per-seat Starter, and Professional and Enterprise tiers with large contact bundles and onboarding fees.
- Starting price
- $0 (Free, up to 2 users); Starter from $7 or $20 per seat/month
- Pricing model
- per seat (Starter) / flat + contact tiers (Pro, Enterprise)
- G2 rating
- 4.4 (15,957 reviews)
- Automation workflows
- Automation on Free (email campaigns); Campaign Agent plans campaigns from a goal.
- Analytics and A/B testing
- A/B tests listed under Enterprise on the marketing page.
- Pricing model and real cost
- Seat plus marketing-contact tiers; onboarding fee on Professional and Enterprise.
- Target company size
- Small business (Starter) to enterprise.
Choose it if
- Teams already on HubSpot CRM that want marketing, forms and reporting in one system.
- Small teams starting on Free (2 users) and growing into Starter.
Skip it if
- Budget-limited teams needing automation depth: Professional starts at $800 or $890/month plus a $3,000 onboarding fee.
- Teams needing SAML SSO below Enterprise.
Worth knowing
- Professional carries a $3,000 one-time onboarding fee and Enterprise $7,000.
- SAML SSO is Enterprise-tier only; Sign in with Google is on all plans.
- New customers can choose an EU data center (Frankfurt) since July 19, 2021; default is AWS US East.
ActiveCampaign
Automation-first email and CRM tool with four tiers (Starter, Plus, Pro, Enterprise) and SSO only on Enterprise.
- Starting price
- $15/month (Starter, 1,000 contacts, billed annually)
- Pricing model
- per contact tier + plan
- G2 rating
- 4.4 (14,709 reviews)
- Pricing model and real cost
- Contact tier; users and sends rise with plan.
Choose it if
- Small and mid-size teams that want automation plus a light CRM.
- Teams that can add SMS or WhatsApp as paid add-ons.
Skip it if
- Teams that need SSO without the Enterprise plan.
- Buyers who need plan prices before talking to the vendor: amounts are not shown on the public pricing page.
Worth knowing
- SSO is included only on Enterprise.
- Included users: Starter 1, Plus 1, Pro 3, Enterprise 5.
- SMS, WhatsApp, transactional email and (on lower tiers) custom reporting are separate add-ons.
Mailchimp
Intuit-owned email marketing platform with a 250-contact free tier and contact-based paid plans.
- Starting price
- Free; paid from $13/month (Essentials)
- Pricing model
- per contact tier
- G2 rating
- 4.3 (12,866 reviews)
- Automation workflows
- Free: none; Essentials: up to 4 steps per flow; Standard and Premium: up to 200 flow points.
- Pricing model and real cost
- Contact-tier pricing.
Choose it if
- Small lists that start free and grow into paid tiers.
Skip it if
- Teams that need SSO below the Premium price point.
Worth knowing
- Enterprise SSO only on Premium.
- Premium includes four onboarding sessions and a dedicated specialist; Standard one session.
- Free plan has no role-based access and no automation.
Constant Contact
Email and campaign tool for small businesses; most plan data is unverified.
- Starting price
- $12/month (Email Lite, 500 contacts, monthly billing); Standard $35, Premium $80; price rises with contact count
- Pricing model
- per contact (tiered)
- G2 rating
- 4.1 (7,413 reviews)
- Target company size
- Small business (vendor positioning, unverified)
Choose it if
- Small businesses that want a single vendor for email, SMS and basic campaigns (vendor positioning, not verified here)
Skip it if
- Teams that need verified published pricing before a demo: plan prices are not confirmed here.
Worth knowing
- Plan prices and limits are unconfirmed, so check the live pricing page before comparing.
Brevo
Email, SMS and CRM platform (formerly Sendinblue) with Free, Starter, Standard, Professional and Enterprise plans.
- Starting price
- Free (price of paid plans not verified)
- Pricing model
- per send volume
- G2 rating
- 4.5 (2,675 reviews)
Worth knowing
- Five tiers: Free, Starter, Standard, Professional, Enterprise.
Klaviyo
Ecommerce-focused email and SMS platform billed on active profiles, with a free tier capped at 250 profiles.
- Starting price
- $0 (Free, 250 active profiles, 500 emails/month)
- Pricing model
- per active profile + monthly email volume
- G2 rating
- 4.6 (1,298 reviews)
- Pricing model and real cost
- Active profiles (contacts who can receive marketing email) plus monthly email volume.
Choose it if
- Ecommerce brands that want email and SMS driven by store data (vendor positioning)
Skip it if
- Buyers who need a published price list: only the Free tier and a $5 Composer line are public on the vendor pricing page.
Worth knowing
- Billing basis is active profiles that can receive marketing email, not total contacts.
- Free tier includes email support only for the first 60 days.
- Trust page shows SOC, ISO 27001, ISO 27017 and PCI DSS badges; reports downloadable from the Trust Center.
GetResponse
Email marketing and automation platform with workflow builder, lead scoring, tags and landing pages, priced by contact count.
- Starting price
- EUR 16/month (Starter, 1,000 contacts, monthly) or EUR 13.12/month billed yearly
- Pricing model
- per contact tier
- G2 rating
- 4.3 (1,138 reviews)
- Automation workflows
- Workflow builder from templates or scratch, behavior triggers, conditions and filters.
- Segmentation and personalization
- Action-based segments, unlimited tags.
- Deliverability
- Dedicated IP is Enterprise/MAX only; member of Certified Sender Alliance, TRUSTe, Signal Spam.
- Ecommerce and CRM integrations
- Store and CRM data sync via integrations.
Choose it if
- Small teams that want email plus automation and landing pages in one plan.
- Nonprofits (50% off monthly plans per pricing page)
Skip it if
- Teams needing SSO below Enterprise (Starter, Marketer, Creator list no SSO)
- Buyers who need a built-in CRM (none described on the automation page)
Worth knowing
- Self-serve plans cap team seats (Starter 3, Marketer 5, Creator 5); unlimited seats and SSO only on Enterprise.
- Dedicated IP, dedicated sending domain, SMS and transactional email sit in the Enterprise tier.
- Does not claim a SOC 2 certification; offers 'SOC2-related materials' on request.
MailerLite
Low-cost email marketing tool with a 250-subscriber free plan and seat limits that rise with the plan.
- Starting price
- $0 (Free, up to 250 subscribers); paid from $12/month (Comfort)
- Pricing model
- per active subscriber (tiered)
- G2 rating
- 4.6 (1,111 reviews)
- Automation workflows
- Visual builder; 3 active automations on Free, 50 on Comfort, unlimited on Power.
- Segmentation and personalization
- Segmentation plus dynamic content blocks and Smart Sending timing.
- Deliverability
- No explicit deliverability claims on the features page; dedicated IP and deliverability support are Enterprise add-ons.
- Email editor and templates
- Drag-and-drop builder with 70+ content blocks; HTML editors on Free.
Choose it if
- Small teams and solo senders on a budget (free up to 250 subscribers, paid from $12/month)
- Newsletter and digital product or paid-subscription sellers via Stripe.
Skip it if
- Teams that need SAML SSO: no SSO is mentioned on the pricing page.
- Organisations needing a dedicated IP below the Enterprise tier.
Worth knowing
- Free plan locks campaigns and automations once active subscribers exceed 250.
- Seats are plan-gated: Free 2, Comfort 3, Power unlimited.
- A/B testing is included even on the free plan.
Campaign Monitor
Email marketing platform with a visual journey designer and template builder, aimed at small marketing teams and agencies.
- Starting price
- Lite, priced by contact tier (amount not published in USD; vendor shows EUR)
- Pricing model
- per contact tier
- G2 rating
- 4.1 (717 reviews)
- Automation workflows
- Visual journey designer for timed email sends.
- Segmentation and personalization
- Segmentation page and Segment Mapper tool.
- Deliverability
- Deliverability section exists on site, details not verified.
- Email editor and templates
- Email Template Builder with free templates.
Choose it if
- Small marketing teams and business owners who run their own email.
- Agencies managing email for several clients (multi-team/multi-brand on Enterprise)
Skip it if
- Buyers who need SSO below Enterprise (not published on the pricing page)
- Teams that want fully transparent per-tier prices in USD (the vendor pricing page shows prices in EUR and does not show amounts for every tier)
Worth knowing
- Owned by Marigold; the product is branded 'Campaign Monitor by Marigold' and the trust center moved to trust.campaignmonitor.meetmarigold.com.
- The 'Free' plan is only a 30-day trial capped at 500 contacts and 500 emails, not a permanent free tier.
- All plans include unlimited users; the price lever is contact tier, and Lite caps sends at 2,500 per month.
Drip
Ecommerce-focused email and automation platform.
- Starting price
- From $39/month (up to 2,500 contacts), per Drip blog
- Pricing model
- Not published
- G2 rating
- 4.4 (473 reviews)
Kit (ConvertKit)
Creator-focused email platform (formerly ConvertKit) with a free plan up to 10,000 subscribers.
- Starting price
- $0 (Free, up to 10,000 subscribers); Creator $33/month
- Pricing model
- per subscriber (tiered)
- G2 rating
- 4.4 (235 reviews)
- Automation workflows
- Visual automation builder reacting to purchases, link clicks, form submits.
- Segmentation and personalization
- Tags and interest/behavior segments.
- Deliverability
- Claims inbox focus, no metrics published.
- Email editor and templates
- Email designer, few clicks (no detail)
Choose it if
- Solo creators, newsletter writers, course sellers (vendor targets 'serious creators')
- Creators who want a 10,000-subscriber free plan.
Skip it if
- Companies needing SSO or admin controls: none mentioned on pricing or security pages.
- Teams that need A/B testing beyond 2 subject lines on Free; features page does not mention A/B tests.
Worth knowing
- Pro promo is 25% off the first year only; it renews at standard price.
- Free plan covers up to 10,000 subscribers, unusually high.
- Kit takes a platform fee on Paid Recommendations earnings (23.5%).
Omnisend
Ecommerce email and SMS tool with a 250-contact free plan and Standard and Pro tiers.
- Starting price
- $0 (Free); Standard $11.20/month at 500 contacts
- Pricing model
- per contact (tiered)
- G2 rating
- 4.6
- Automation workflows
- Welcome, abandoned cart and post-purchase flows.
- Segmentation and personalization
- By behavior, purchase history, engagement; AI-built segments.
- Ecommerce and CRM integrations
- Shopify, Shopify Plus, BigCommerce, WooCommerce, Wix, Ecwid, WordPress.
- Pricing model and real cost
- Contacts; SMS credits extra.
Choose it if
- Ecommerce stores on Shopify, WooCommerce or BigCommerce.
- Stores wanting email plus SMS credits on Pro.
Skip it if
- B2B teams needing lead scoring and CRM sync (vendor positions on ecommerce)
- Buyers who need SSO: not mentioned.
Worth knowing
- No annual discount; 30% off applies only when paying 3 months upfront.
- SMS credits are on Pro; US rate falls from $0.009 to $0.007 per SMS with volume.
- Vendor claims up to 35% lower pricing than Klaviyo (vendor claim, standard rates).
Frequently asked questions
What is email marketing software?
Email marketing software lets companies build subscriber lists, design and send campaigns, automate sequences such as welcome and abandoned-cart emails, and measure opens, clicks and revenue. Most also handle segmentation and sign-up forms.
Which email marketing software publish their pricing?
8 of the 12 tools we compared publish prices: HubSpot Marketing Hub ($0 (Free, up to 2 users); Starter from $7 or $20 per seat/month); Mailchimp (Free; paid from $13/month (Essentials)); Brevo (Free (price of paid plans not verified)); GetResponse (EUR 16/month (Starter, 1,000 contacts, monthly) or EUR 13.12/month billed yearly); MailerLite ($0 (Free, up to 250 subscribers); paid from $12/month (Comfort)); Campaign Monitor (Lite, priced by contact tier (amount not published in USD; vendor shows EUR)); Kit (ConvertKit) ($0 (Free, up to 10,000 subscribers); Creator $33/month); Omnisend ($0 (Free); Standard $11.20/month at 500 contacts). The others quote on request, so ask for a written quote that names the seat or spend basis, the term and the renewal uplift.
Which email marketing software have a free plan or free trial?
HubSpot Marketing Hub (free plan), ActiveCampaign (free trial), Mailchimp (free plan, free trial), Brevo (free plan), Klaviyo (free plan), GetResponse (free plan, free trial), MailerLite (free plan, free trial), Campaign Monitor (free trial), Kit (ConvertKit) (free plan) and Omnisend (free plan), according to the vendors' sites on October 24, 2026.
What do email marketing software cost for a team of 20?
Calculated from published list prices: HubSpot Marketing Hub: Professional: base $800 or $890/month (page does not label which is annual) plus 17 extra seats x $45 = $765/month, plus $3,000 one-time onboarding. Annual total about (800+765) x 12 = $18,780 or (890+765) x 12 = $19,860, plus onboarding.; GetResponse: Not computable: 20 users need Enterprise (self-serve plans cap at 3 to 5 seats), custom price; MailerLite: Seat count does not change price on Power. Entry tier only: $25 x 12 = $300/yr monthly, about $270/yr billed yearly (10% off); real cost scales with subscribers.; Kit (ConvertKit): Needs Pro for 20 users (unlimited): $66 x 12 = $792/yr monthly at 1,000 subscribers, $593 first year with promo; Creator allows only 2 users.. Tools that quote on request are not included.
Which email marketing software are rated highest on G2?
Among tools with at least 20 G2 reviews: Klaviyo 4.6 from 1298 reviews, MailerLite 4.6 from 1111 reviews, Brevo 4.5 from 2675 reviews. Ratings were read on October 24, 2026; small review counts move quickly, so read recent reviews from companies your size.