Email Marketing Software
Kit (ConvertKit) review
Creator-focused email platform (formerly ConvertKit) with a free plan up to 10,000 subscribers.
Kit (ConvertKit) at a glance
- Category
- Email Marketing Software
- Starting price
- $0 (Free, up to 10,000 subscribers); Creator $33/month
- Pricing model
- per subscriber (tiered)
- Public pricing
- Yes
- Free plan
- Yes
- Contract
- monthly or annual
- G2 rating
- 4.4 (235 reviews)
- Security
- Hosted on AWS (SOC 2, ISO 27001 held by AWS, not Kit)
- Integrations
- Canva, Circle, Patreon, Transistor, SavvyCal
Who Kit (ConvertKit) is for
Choose Kit (ConvertKit) if
- Solo creators, newsletter writers, course sellers (vendor targets 'serious creators')
- Creators who want a 10,000-subscriber free plan.
Look elsewhere if
- Companies needing SSO or admin controls: none mentioned on pricing or security pages.
- Teams that need A/B testing beyond 2 subject lines on Free; features page does not mention A/B tests.
Kit (ConvertKit) pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Free | $0 | up to 10,000 subscribers | 1 user, 2 A/B subject lines, Kit branding |
| Creator | $33/month or $390 billed yearly | 1,000 email subscribers | 2 users |
| Pro | $66/month; $593 first year billed yearly (promo) | 1,000 email subscribers | unlimited users; 25% off first year promo, renews at standard rate |
Yearly saves 17%. Digital product sales fee 3.5% + 30 cents in comparison table; Paid Recommendations 23.5% Kit fee. Page is ambiguous on subscriber limits for paid plans.
What Kit (ConvertKit) really costs
- Per seat per month
- Not per seat; Pro (unlimited users) $66/month at 1,000 subscribers.
- Billing
- Monthly and annual.
- Annual discount
- 17% (Creator saves $78/yr)
- 20 users per year
- Needs Pro for 20 users (unlimited): $66 x 12 = $792/yr monthly at 1,000 subscribers, $593 first year with promo; Creator allows only 2 users.
- Add-ons
- Transaction fees on product sales; Paid Recommendations 23.5% fee.
- Renewal terms
- Pro first-year promo renews at standard rate.
Cheaper per seat than Kit (ConvertKit)
MailerLiteNot seat-priced; Power plan (unlimited seats) from $25/month at the smallest subscriber tier.
Kit (ConvertKit) features by buying criteria
| Criterion | What we found |
|---|---|
| Automation workflows | Visual automation builder reacting to purchases, link clicks, form submits. |
| Segmentation and personalization | Tags and interest/behavior segments. |
| Deliverability | Claims inbox focus, no metrics published. |
| Email editor and templates | Email designer, few clicks (no detail) |
| Ecommerce and CRM integrations | Digital products and subscriptions sold in-platform; Kit App Store. |
| Analytics and A/B testing | Free plan has 2 A/B subject lines; features page does not mention A/B. |
| Pricing model and real cost | Subscribers; paid plans start at 1,000 subscribers. |
| Target company size | Individual creators and small publishers. |
What most Kit (ConvertKit) reviews leave out
- Pro promo is 25% off the first year only; it renews at standard price.
- Free plan covers up to 10,000 subscribers, unusually high.
- Kit takes a platform fee on Paid Recommendations earnings (23.5%).
- Pages list certifications of AWS and Cloudflare, not Kit itself.
- Public DPA at legal.kit.com/dpa; transfers rely on Data Privacy Frameworks or SCCs.
Kit (ConvertKit) alternatives
- MailerLiteSmall teams and solo senders on a budget (free up to 250 subscribers, paid from $12/month)$0 (Free, up to 250 subscribers); paid from $12/month (Comfort)
MailchimpSmall lists that start free and grow into paid tiers.Free; paid from $13/month (Essentials)
BrevoEmail, SMS and CRM platform (formerly Sendinblue) with Free, Starter, Standard, Professional and Enterprise plans.Free (price of paid plans not verified)
DripEcommerce-focused email and automation platform.From $39/month (up to 2,500 contacts), per Drip blog
GetResponseSmall teams that want email plus automation and landing pages in one plan.EUR 16/month (Starter, 1,000 contacts, monthly) or EUR 13.12/month billed yearly
ActiveCampaignSmall and mid-size teams that want automation plus a light CRM.$15/month (Starter, 1,000 contacts, billed annually)
Sources
Every fact on this page comes from Kit (ConvertKit)'s own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.