Email Marketing Software
MailerLite review
Low-cost email marketing tool with a 250-subscriber free plan and seat limits that rise with the plan.
MailerLite at a glance
- Category
- Email Marketing Software
- Starting price
- $0 (Free, up to 250 subscribers); paid from $12/month (Comfort)
- Pricing model
- per active subscriber (tiered)
- Public pricing
- Yes
- Free plan
- Yes
- Free trial
- Yes
- Contract
- monthly or annual
- G2 rating
- 4.6 (1,111 reviews)
- Founded
- 2010
- Headquarters
- Vilnius, Lithuania (legal base; remote-first company)
- Employees
- about 165 (vendor about page)
- Integrations
- 150+: Shopify, WooCommerce, Stripe, WordPress, Canva, Zapier
Who MailerLite is for
Choose MailerLite if
- Small teams and solo senders on a budget (free up to 250 subscribers, paid from $12/month)
- Newsletter and digital product or paid-subscription sellers via Stripe.
Look elsewhere if
- Teams that need SAML SSO: no SSO is mentioned on the pricing page.
- Organisations needing a dedicated IP below the Enterprise tier.
MailerLite pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Free | $0 | up to 250 active subscribers | 2,500 emails/mo, 2 seats, 3 automations, knowledge base support only |
| Comfort | from $12/month | tiered by active subscribers | 3 seats, 50 automations, email support, per FAQ on pricing page |
| Power | from $25/month | tiered by active subscribers | unlimited seats, unlimited automations, 24/7 live chat |
| Enterprise | Custom | 200K+ subscribers | dedicated success manager, dedicated IP as add-on |
Yearly billing saves 10%. 30% nonprofit discount, not stackable with other discounts. 14-day premium trial without card. Comfort and Power amounts come from the pricing FAQ; the plan cards do not show them.
What MailerLite really costs
- Per seat per month
- Not seat-priced; Power plan (unlimited seats) from $25/month at the smallest subscriber tier.
- Billing
- Monthly and annual.
- Annual discount
- 10% vs monthly.
- 20 users per year
- Seat count does not change price on Power. Entry tier only: $25 x 12 = $300/yr monthly, about $270/yr billed yearly (10% off); real cost scales with subscribers.
- Add-ons
- Dedicated IP (Enterprise add-on, price not published); Account audits, onboarding and deliverability support (Enterprise add-ons, not priced)
MailerLite features by buying criteria
| Criterion | What we found |
|---|---|
| Automation workflows | Visual builder; 3 active automations on Free, 50 on Comfort, unlimited on Power. |
| Segmentation and personalization | Segmentation plus dynamic content blocks and Smart Sending timing. |
| Deliverability | No explicit deliverability claims on the features page; dedicated IP and deliverability support are Enterprise add-ons. |
| Email editor and templates | Drag-and-drop builder with 70+ content blocks; HTML editors on Free. |
| Ecommerce and CRM integrations | Shopify, WooCommerce, Stripe; digital products and paid newsletters. |
| Analytics and A/B testing | A/B testing on all plans including Free (send time, sender name, subject); ecommerce revenue reports. |
| Pricing model and real cost | Tiered by active subscribers; plan sets feature and seat limits. |
| Target company size | Small teams, free plan to Enterprise at 200K+ subscribers. |
What most MailerLite reviews leave out
- Free plan locks campaigns and automations once active subscribers exceed 250.
- Seats are plan-gated: Free 2, Comfort 3, Power unlimited.
- A/B testing is included even on the free plan.
- Only one discount applies at a time (annual 10% or nonprofit 30%, not both).
- Comfort and Power price amounts are not in the plan cards; they appear in the FAQ.
MailerLite alternatives
MailchimpSmall lists that start free and grow into paid tiers.Free; paid from $13/month (Essentials)
BrevoEmail, SMS and CRM platform (formerly Sendinblue) with Free, Starter, Standard, Professional and Enterprise plans.Free (price of paid plans not verified)
GetResponseSmall teams that want email plus automation and landing pages in one plan.EUR 16/month (Starter, 1,000 contacts, monthly) or EUR 13.12/month billed yearly
MoosendSmall teams wanting email automation at low cost.Third-party: Pro from about $9/month for 500 subscribers
DripEcommerce-focused email and automation platform.From $39/month (up to 2,500 contacts), per Drip blog
ActiveCampaignSmall and mid-size teams that want automation plus a light CRM.$15/month (Starter, 1,000 contacts, billed annually)
Sources
Every fact on this page comes from MailerLite's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.