Marketing Automation Software
Moosend review
Low-cost email marketing and automation tool priced by subscriber count.
Moosend at a glance
- Category
- Marketing Automation Software
- Starting price
- Third-party: Pro from about $9/month for 500 subscribers
- Pricing model
- by subscriber count
- Public pricing
- Yes
- Free plan
- No
- Free trial
- Yes
- Contract
- monthly, biannual or annual
- G2 rating
- 4.6 (744 reviews)
- Headquarters
- Athens, Greece
- Funding or owner
- Acquired by Constant Contact (2025); previously Sitecore (2022)
Who Moosend is for
Choose Moosend if
- Small teams wanting email automation at low cost.
- Newsletter and ecommerce senders.
Look elsewhere if
- B2B teams needing lead scoring and deep CRM sync.
- Buyers needing clear SSO and multi-user controls below Enterprise.
Moosend pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Pro | Not published by the vendor | by subscribers | 5 team members |
| Moosend+ | Contact | custom | Pro plus Enterprise add-ons chosen |
| Enterprise | Quote | custom | Account manager, priority support |
The vendor page shows no dollar amounts. Third-party sources put Pro at $9/month for 500 subscribers monthly, about $7 annual, $88 to $100 at 10,000 (emailvendorselection.com and others). Biannual 15% off, annual 20% off, nonprofits extra 25%. 30-day trial up to 1,000 contacts. Pay-as-you-go credits: 350,000 for $350.
What Moosend really costs
- Billing
- Monthly and annual.
- Annual discount
- 20% on annual, 15% on biannual (vendor page)
- Add-ons
- Dedicated IP; Transactional emails; More team members; SSO and SAML (Moosend+); Pay-as-you-go credits from $350 per 350,000.
Moosend features by buying criteria
| Criterion | What we found |
|---|---|
| Workflow and journey builder | Automation workflows (vendor claim; details not published) |
| Email and multichannel campaigns | Email; transactional email as add-on. |
| Pricing model | Subscriber tiers 500 to 1,000,000. |
| Target company size | Small business to enterprise tier available. |
What reviewers say about Moosend
Praised for
- Support quality and responsiveness.
- Ease of use.
Common complaints
- Sender verification friction.
- Bugs in white-label setups.
Themes paraphrased from public reviews on G2 and similar sites, not quotes.
What most Moosend reviews leave out
- Constant Contact bought Moosend from Sitecore in June 2025; Sitecore Send continues on Moosend technology.
- SSO and SAML is an add-on for Moosend+ and an Enterprise feature.
- Annual billing is 20% off, biannual 15%.
- Pay-as-you-go email credits never expire.
Moosend alternatives
MailchimpSmall lists that start free and grow into paid tiers.Free; paid from $13/month (Essentials)
BrevoEmail, SMS and CRM platform (formerly Sendinblue) with Free, Starter, Standard, Professional and Enterprise plans.Free (price of paid plans not verified)
ActiveCampaignSmall and mid-size teams that want automation plus a light CRM.$15/month (Starter, 1,000 contacts, billed annually)
OmnisendEcommerce stores on Shopify, WooCommerce or BigCommerce.$0 (Free); Standard $11.20/month at 500 contacts
GetResponseSmall teams that want email plus automation and landing pages in one plan.EUR 16/month (Starter, 1,000 contacts, monthly) or EUR 13.12/month billed yearly
HubSpot Marketing HubTeams already on HubSpot CRM that want marketing, forms and reporting in one system.$0 (Free, up to 2 users); Starter from $7 or $20 per seat/month
Sources
Every fact on this page comes from Moosend's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.