Email Marketing Software · Marketing Automation Software

Omnisend review

Ecommerce email and SMS tool with a 250-contact free plan and Standard and Pro tiers.

Researched by Max Benz · Facts checked October 24, 2026 · How we research

Omnisend at a glance

Category: Email Marketing Software, Marketing Automation Software
Starting price: $0 (Free); Standard $11.20/month at 500 contacts
Pricing model: per contact (tiered)
Public pricing: Yes
Free plan: Yes
Contract: monthly; 3-month prepay option
G2 rating: 4.6
Founded: 2014
Headquarters: Vilnius, Lithuania
Employees: 250+ (vendor about page)
Integrations: 305+: Shopify, BigCommerce, WooCommerce, Wix

Who Omnisend is for

Choose Omnisend if

Ecommerce stores on Shopify, WooCommerce or BigCommerce.
Stores wanting email plus SMS credits on Pro.

Look elsewhere if

B2B teams needing lead scoring and CRM sync (vendor positions on ecommerce)
Buyers who need SSO: not mentioned.

Omnisend pricing

Omnisend plans as published on October 24, 2026
Plan	Price	Unit	Notes
Free	$0	250 contacts	500 emails/mo, 500 web push
Standard	$11.20/month billed monthly	500 contacts shown	6,000 emails/mo; unlimited web push
Pro	$41.30/month billed monthly	2,500 contacts shown	unlimited emails, SMS credits
Custom	Quote	150,000+ active profiles	24/7 priority support

No annual discount listed; paying 3 months upfront gives 30% off. SMS credits from $0.007 each at high US volume. Page inconsistencies on Standard email limit and Free SMS.

What Omnisend really costs

Per seat per month: Not seat-priced; seats not stated.
Billing: Monthly; 3-month prepay.
Annual discount: None listed (3-month prepay 30% off)
Add-ons: SMS credits (from $0.007 each); Account expert free from $400/month spend.

Omnisend features by buying criteria

Omnisend features, checked October 24, 2026
Criterion	What we found
Automation workflows	Welcome, abandoned cart and post-purchase flows.
Segmentation and personalization	By behavior, purchase history, engagement; AI-built segments.
Ecommerce and CRM integrations	Shopify, Shopify Plus, BigCommerce, WooCommerce, Wix, Ecwid, WordPress.
Pricing model and real cost	Contacts; SMS credits extra.
Target company size	Ecommerce brands, agencies.
Workflow and journey builder	Automation workflows incl. cart and post-purchase.
Email and multichannel campaigns	Email, SMS, web push.

What most Omnisend reviews leave out

No annual discount; 30% off applies only when paying 3 months upfront.
SMS credits are on Pro; US rate falls from $0.009 to $0.007 per SMS with volume.
Vendor claims up to 35% lower pricing than Klaviyo (vendor claim, standard rates).
Dedicated account expert is free only for accounts paying $400/month or more.

Omnisend alternatives

KlaviyoEcommerce brands that want email and SMS driven by store data (vendor positioning)
$0 (Free, 250 active profiles, 500 emails/month)
MailchimpSmall lists that start free and grow into paid tiers.
Free; paid from $13/month (Essentials)
BrevoEmail, SMS and CRM platform (formerly Sendinblue) with Free, Starter, Standard, Professional and Enterprise plans.
Free (price of paid plans not verified)
DripEcommerce-focused email and automation platform.
From $39/month (up to 2,500 contacts), per Drip blog
MoosendSmall teams wanting email automation at low cost.
Third-party: Pro from about $9/month for 500 subscribers
ActiveCampaignSmall and mid-size teams that want automation plus a light CRM.
$15/month (Starter, 1,000 contacts, billed annually)

Sources

Every fact on this page comes from Omnisend's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.

Sources (6)