Email Marketing Software · Marketing Automation Software
Klaviyo review
Ecommerce-focused email and SMS platform billed on active profiles, with a free tier capped at 250 profiles.
Klaviyo at a glance
- Starting price
- $0 (Free, 250 active profiles, 500 emails/month)
- Pricing model
- per active profile + monthly email volume
- Free plan
- Yes
- G2 rating
- 4.6 (1,298 reviews)
- Founded
- 2012
- Headquarters
- Boston, US
- Employees
- 2368
- Security
- SOC 2 (badge on trust page), ISO 27001, ISO 27017, PCI DSS
Who Klaviyo is for
Choose Klaviyo if
- Ecommerce brands that want email and SMS driven by store data (vendor positioning)
Look elsewhere if
- Buyers who need a published price list: only the Free tier and a $5 Composer line are public on the vendor pricing page.
Klaviyo pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Free | $0 | up to 250 active profiles | 500 emails/mo, $5 mobile messaging allowance, email support for first 60 days |
| Marketing / Data + Analytics / Service | Not published on the vendor pricing page | active profiles | Solution-based pricing; amounts not published |
| Composer | $5/month | usage | AI agent product; vendor shows $ in the FAQ and EUR in the feature list |
| Enterprise / Professional Services | Sales-led |
The vendor pricing page publishes only the Free tier terms and Composer; paid tier amounts are not published. Exceeding limits may restrict sending.
Klaviyo features by buying criteria
| Criterion | What we found |
|---|---|
| Pricing model and real cost | Active profiles (contacts who can receive marketing email) plus monthly email volume. |
| Email and multichannel campaigns | Email, SMS/mobile messaging. |
What most Klaviyo reviews leave out
- Billing basis is active profiles that can receive marketing email, not total contacts.
- Free tier includes email support only for the first 60 days.
- Trust page shows SOC, ISO 27001, ISO 27017 and PCI DSS badges; reports downloadable from the Trust Center.
- The vendor pricing page does not list seats, SSO or annual discounts.
Klaviyo alternatives
OmnisendEcommerce stores on Shopify, WooCommerce or BigCommerce.$0 (Free); Standard $11.20/month at 500 contacts
MailchimpSmall lists that start free and grow into paid tiers.Free; paid from $13/month (Essentials)
BrevoEmail, SMS and CRM platform (formerly Sendinblue) with Free, Starter, Standard, Professional and Enterprise plans.Free (price of paid plans not verified)
DripEcommerce-focused email and automation platform.From $39/month (up to 2,500 contacts), per Drip blog
HubSpot Marketing HubTeams already on HubSpot CRM that want marketing, forms and reporting in one system.$0 (Free, up to 2 users); Starter from $7 or $20 per seat/month
ActiveCampaignSmall and mid-size teams that want automation plus a light CRM.$15/month (Starter, 1,000 contacts, billed annually)
Klaviyo compared
Sources
Every fact on this page comes from Klaviyo's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.