Comparison
Mailchimp vs Constant Contact
How Mailchimp and Constant Contact compare on price, pricing model, features and reviews, with every fact checked on October 24, 2026.
Quick verdict
Choose Mailchimp if
- Small lists that start free and grow into paid tiers.
Choose Constant Contact if
- Small businesses that want a single vendor for email, SMS and basic campaigns (vendor positioning, not verified here)
Mailchimp vs Constant Contact side by side
| Mailchimp | Constant Contact | |
|---|---|---|
| What it is | Intuit-owned email marketing platform with a 250-contact free tier and contact-based paid plans. | Email and campaign tool for small businesses; most plan data is unverified. |
| Status | Active | Active |
| Starting price | Free; paid from $13/month (Essentials) | $12/month (Email Lite, 500 contacts, monthly billing); Standard $35, Premium $80; price rises with contact count |
| Pricing model | per contact tier | per contact (tiered) |
| Free plan or trial | Free plan, Free trial | No |
| Per seat per month | Not published | Not published |
| Billing | Monthly; discounted 12-month rate shown. | Not published |
| Annual discount | 15% off shown on 12-month rate. | Not published |
| Minimum seats | Not published | Not published |
| 20 users per year | Not published | Not published |
| G2 rating | 4.3 (12,866 reviews) | 4.1 (7,413 reviews) |
| Founded | Not verified | Not verified |
| Headquarters | Not verified | Not verified |
| Employees | Not verified | Not verified |
| Automation workflows | Free: none; Essentials: up to 4 steps per flow; Standard and Premium: up to 200 flow points. | Not verified |
| Pricing model and real cost | Contact-tier pricing. | Not verified |
| Target company size | Not verified | Small business (vendor positioning, unverified) |
Differences most comparisons miss
Worth knowing about Mailchimp
- Enterprise SSO only on Premium.
- Premium includes four onboarding sessions and a dedicated specialist; Standard one session.
- Free plan has no role-based access and no automation.
- Annual billing on Standard and Premium over 10,000 contacts requires contacting sales.
Worth knowing about Constant Contact
- Plan prices and limits are unconfirmed, so check the live pricing page before comparing.
Sources
Both columns use the same sources: vendor pricing and product pages, documentation, G2 and company records, checked on October 24, 2026. Full source lists are on the Mailchimp and Constant Contact reviews.