Clay review (2026): features, pros and cons, pricing
A prospect data enrichment and workflow platform that combines multiple providers, signals and research actions in tables.
Verdict at a glance
Clay suits teams that need enrichment from several providers and custom prospecting workflows. Its actions and data credits are distinct meters, and the cost advantage depends on how carefully the workflow avoids unnecessary lookups.
Pros
- Reviewers value flexible multi-provider enrichment.
- Users highlight configurable research and account targeting.
Cons
- Workflows have a learning curve before they become repeatable.
- Action and data credit budgeting needs attention.
What is Clay?
A prospect data enrichment and workflow platform that combines multiple providers, signals and research actions in tables. It is built for revenue operations teams combining data vendors and teams building custom enrichment workflows with their own API keys.
Category: Lead Generation Software
Clay key features
| Feature | What we found |
|---|---|
| Lead source and acquisition | Audiences and signals for company and contact sourcing. |
| Contact verification | Waterfall provider results; independent verification depends on provider. |
| Capture and enrichment | Multi-provider waterfall enrichment and Claygent research. |
| Outreach workflow | Clay Sequencer and activation integrations. |
| CRM handoff | CRM auto-sync and enrichment on Growth according to FAQ. |
| Data governance | SOC 2 Type II and ISO 27001 listed on enterprise page. |
Clay pricing
Clay charges per account on two meters, actions and data credits, and the allowances scale separately by plan. Free gives 500 actions and 100 data credits monthly. Launch gives 15,000 actions monthly plus a data credit allocation, at $167 per month on the annual display or $185 monthly. Growth starts at $495 per month and adds CRM auto-sync and webhook automation. Monthly and annual billing are available, and additional actions and data credits can be bought as add-ons. Renewal terms are not published.
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Free | $0/month | account per month | 500 actions and 100 data credits monthly |
| Launch | $167/month on annual display | account per month | 15,000 actions monthly and data credit allocation |
| Growth | $495/month starting price in vendor FAQ | account per month | CRM auto-sync and webhook automation |
Who Clay is best for
Best for
- Revenue operations teams combining data vendors.
- Teams building custom enrichment workflows with their own API keys.
Not ideal for
- Sales teams wanting a ready-made CRM.
- Buyers seeking predictable per-contact costs without configuration.
Clay alternatives
Apollo.ioSmall and growing sales teams buying data and engagement together.
UpLeadBuyers wanting transparent contact-credit pricing and a self-serve pilot.
HunterSmall B2B teams prospecting known company domains.
Snov.ioOutbound teams that need finding and sending in one account.
CognismTeams with European prospecting and mobile verification requirements.
HubSpot Marketing HubTeams already on HubSpot CRM that want marketing, forms and reporting in one system.
What Clay really costs
Clay publishes a starting price but few details about how the bill grows, so the real cost depends on the quote. Use the questions below to turn a sales conversation into a number you can compare.
Add-ons and extras to budget for
- Additional actions and data credits.
Questions to ask about price
- Is there a minimum number of seats or a minimum annual spend?
- What is the discount for annual billing, and can we start monthly?
- How much can the price rise at renewal, and is the increase capped in the contract?
- Are there one-time costs for implementation, onboarding or data migration?
Is Clay worth the price?
Clay is good value for revenue operations teams that combine data vendors and build custom enrichment workflows, especially with their own API keys. It gets expensive and awkward for buyers who want predictable per-contact costs without configuration, or a ready-made CRM. Expect to spend time tuning how many actions each workflow uses.
Worth it if
- Revenue operations teams combining data vendors.
- Teams building custom enrichment workflows with their own API keys.
Look elsewhere if
- Sales teams wanting a ready-made CRM.
- Buyers seeking predictable per-contact costs without configuration.
Pricing details most reviews leave out
- Free tier includes 500 actions and 100 data credits per month.
- Growth adds CRM auto-sync and webhook automation beyond Launch.
- Clay completed a SOC 2 Type II audit and offers a trust center.
Our verdict on Clay
Clay prices by actions and data credits, not by seat, so cost depends on how many enrichment steps you run. The Free plan has 500 actions and 100 data credits per month. Launch is $167 per month on the annual billing display and $185 per month in the vendor FAQ, with 15,000 actions monthly. Growth starts at $495 per month according to the vendor FAQ.
Reviewers flag that action and data credit budgeting needs attention, and that workflows have a learning curve before they become repeatable. Clay is not a predictable per-contact cost, because plan allowances for actions and data credits scale separately. G2 rates Clay 4.6 from 234 reviews, and the annual display saves 10%.
Clay FAQ
What is Clay used for?
Clay suits teams that need enrichment from several providers and custom prospecting workflows. Its actions and data credits are distinct meters, and the cost advantage depends on how carefully the workflow avoids unnecessary lookups. It suits revenue operations teams combining data vendors.
Does Clay have a free plan?
Yes. Free includes 500 actions and 100 data credits per month. A free trial is also listed.
How much does Clay Launch cost?
Launch is $167 per month on the annual billing display. The vendor FAQ lists a monthly starting price of $185 per month. Annual billing saves 10%.
What do I get by moving from Launch to Growth?
Growth, which starts at $495 per month in the vendor FAQ, adds CRM auto-sync and webhook automation. Priority support is also listed for Growth.
Sources
Every fact on this page comes from Clay's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.