Social Media Management Tools
Hootsuite review
Per-user social media suite covering scheduling, a unified inbox, analytics and listening, with SSO reserved for Enterprise.
Hootsuite at a glance
- Category
- Social Media Management Tools
- Starting price
- $99 per user per month (Standard, annual billing basis)
- Pricing model
- per user
- Public pricing
- Yes
- Free plan
- No
- Free trial
- Yes
- Contract
- monthly and annual
- G2 rating
- 4.3 (7,400 reviews)
- Founded
- 2008
- Integrations
- Salesforce, HubSpot, Slack, Microsoft Teams, Zapier, Asana
Who Hootsuite is for
Choose Hootsuite if
- Teams that need scheduling, inbox and listening in one suite and can budget per user.
- Organizations wanting an annual-invoiced Enterprise contract.
Look elsewhere if
- Solo creators or small businesses on a tight budget (cheapest plan starts at $99 per user per month)
- Teams needing SSO without going to Enterprise.
Hootsuite pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Standard | From $99 | per user/month | 10 social accounts, 14-day trial |
| Professional | From $199 | per user/month | Unlimited accounts |
| Advanced | Up to $399 | per user/month | Unlimited accounts |
| Enterprise | Custom | custom | Demo required, invoiced annually |
Card prices are based on annual billing, excluding taxes. From hootsuite.com/plans?currency=USD; the cards do not label the currency, the FAQ uses $.
What Hootsuite really costs
- Per seat per month
- $99 (Standard, 'from', annual billing basis)
- Billing
- Monthly and annual.
- Annual discount
- Annual gives a lower per-user rate; percentage not published.
- Minimum seats
- 1+ seats listed.
- 20 users per year
- $99 x 20 users x 12 months = $23,760 per year at the Standard 'from' price (annual basis); Standard allows only 10 social accounts.
- Add-ons
- Extra user seats (price not published)
Cheaper per seat than Hootsuite
SocialPilot$5 per additional user per month (add-on, Standard and Premium); plans include 3 or 6 users.
Agorapulse$79 (Standard, annual) or $99 monthly, per user.
Hootsuite features by buying criteria
| Criterion | What we found |
|---|---|
| Scheduling and publishing | Scheduler, bulk scheduling, best-time-to-post recommendations; bulk scheduling unavailable during the trial. |
| Supported networks | Says 'all major social networks' without a list; listening covers 30+ networks. |
| Analytics and reporting | Post performance, sentiment, industry benchmarks, scheduled and custom reports; GA4 and Adobe Analytics ties on Enterprise. |
| Social inbox and engagement | Unified inbox for public and private messages with saved replies, auto-tagging, assignment and skill-based routing. |
| Social listening | Trend, hashtag and topic search plus sentiment; advanced listening on Enterprise. |
| Approvals and collaboration | Approval workflows listed as a feature; plan gating not stated on the page. |
| Pricing model | Per user per month; extra seats bought as needed. |
| Target company size | Small teams to enterprise (three self-serve tiers plus Enterprise) |
What reviewers say about Hootsuite
Praised for
- Manage many networks from one dashboard.
- Cross-network scheduling.
Common complaints
- Limited Instagram features.
- Price seen as high versus competitors.
Themes paraphrased from public reviews on G2 and similar sites, not quotes.
What most Hootsuite reviews leave out
- Card prices assume annual billing; monthly billing costs more per user.
- Trial caps posting at 10 to 20 posts per organization per day and blocks bulk scheduling.
- SSO is Enterprise only; Enterprise is quote-only with a demo, not a trial.
- Nonprofit discounts are available by application.
- Started in 2008 inside founder Ryan Holmes' digital marketing agency.
Hootsuite alternatives
Sprout SocialMid-size and enterprise teams that value reporting and a unified inbox.$79 per seat per month (Essentials, annual); $99 monthly
BufferCreators and small businesses with a few channels.$5 per channel per month (Essentials)- AgorapulseAgencies and small teams that prioritize inbox and comment moderation.$79/user/month (Standard, billed annually)
SendibleAgencies managing many client brands (workspaces) with many teammates, since users are unlimited.$35/month (monthly billing; third-party listing, not confirmed on the vendor page)- SocialPilotAgencies and small teams that want client management and white-label reports at low entry prices.$17/month billed yearly ($20/month billed monthly)
SprinklrLarge enterprises with many brands, markets and compliance workflows.Contact sales
Hootsuite compared
Sources
Every fact on this page comes from Hootsuite's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.