Social Media Management Tools
Sprout Social review
Premium per-seat social suite with strong analytics and inbox, listening sold as a paid add-on.
Sprout Social at a glance
- Category
- Social Media Management Tools
- Starting price
- $79 per seat per month (Essentials, annual); $99 monthly
- Pricing model
- per user
- Public pricing
- Yes
- Free plan
- No
- Free trial
- Yes
- Contract
- monthly and annual
- G2 rating
- 4.4 (6,867 reviews)
- Founded
- 2010
- Employees
- 1,400+
- Security
- SOC 2 Type 2, ISO 27001
- Integrations
- Salesforce
Who Sprout Social is for
Choose Sprout Social if
- Mid-size and enterprise teams that value reporting and a unified inbox.
- Teams needing approval workflows including external reviewers.
Look elsewhere if
- Solo creators or low budgets (from $79 per seat per month)
- Teams wanting listening included in the base price.
Sprout Social pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Essentials | $79 annual / $99 monthly | per seat/month | 5 profiles |
| Standard | $199 | per seat/month | 5 profiles |
| Professional | $299 | per seat/month | Unlimited profiles |
| Advanced | $399 | per seat/month | Unlimited profiles |
| Enterprise | Custom | custom | Demo required |
30-day free trial, no card. Listening, Premium Analytics, Employee Advocacy priced separately, prices not published. Monthly price listed only for Essentials; billing basis of higher tiers not stated.
What Sprout Social really costs
- Per seat per month
- $199 (Standard, as listed); Essentials $79 annual but only 5 profiles.
- Billing
- Monthly and annual.
- Annual discount
- Essentials only: $79 annual vs $99 monthly (about 20%)
- 20 users per year
- $199 x 20 seats x 12 = $47,760 per year at Standard (assuming the listed price is per seat per month); Essentials $79 x 20 x 12 = $18,960.
- Add-ons
- Listening (price not published); Premium Analytics (not published); Employee Advocacy (not published); Professional Services packages (not published)
Cheaper per seat than Sprout Social
Agorapulse$79 (Standard, annual) or $99 monthly, per user.
Hootsuite$99 (Standard, 'from', annual billing basis)
Sprout Social features by buying criteria
| Criterion | What we found |
|---|---|
| Scheduling and publishing | Compose box, calendar, Sprout Queue, ViralPost; CSV bulk scheduling up to 350 messages on Professional and Advanced. |
| Supported networks | Facebook, X, Instagram, LinkedIn, Threads, Pinterest, TikTok. |
| Analytics and reporting | Group, profile and post reports on all plans; competitor reports on Professional and up; scheduled reports on Advanced. |
| Social inbox and engagement | Smart Inbox with moderation and case management; tagging on Professional and Advanced. |
| Social listening | Paid add-on (Query Builder, Listener Insights) on Standard and up. |
| Approvals and collaboration | Message approval on Professional and Advanced; external approval on Advanced. |
| Pricing model | Per seat per month; tiers by profile count and features. |
| Target company size | SMB to enterprise. |
What reviewers say about Sprout Social
Praised for
- Detailed analytics.
- Centralized multi-account management.
- Responsive support.
Common complaints
- High price for larger organizations.
- Accounts disconnect and need reauthorization.
Themes paraphrased from public reviews on G2 and similar sites, not quotes.
What most Sprout Social reviews leave out
- Listening, Premium Analytics, Employee Advocacy and professional services are separate paid add-ons.
- External approval workflow is Advanced only.
- SSO is Enterprise only, with a dedicated setup service.
- Trial runs 30 days and uses annual billing.
- DPA downloadable from the trust center.
- Offices in Chicago, Dublin and Krakow.
Sprout Social alternatives
- HootsuiteTeams that need scheduling, inbox and listening in one suite and can budget per user.$99 per user per month (Standard, annual billing basis)
- AgorapulseAgencies and small teams that prioritize inbox and comment moderation.$79/user/month (Standard, billed annually)
SprinklrLarge enterprises with many brands, markets and compliance workflows.Contact sales
SendibleAgencies managing many client brands (workspaces) with many teammates, since users are unlimited.$35/month (monthly billing; third-party listing, not confirmed on the vendor page)
BufferCreators and small businesses with a few channels.$5 per channel per month (Essentials)
LoomlySmall marketing teams and agencies that want an approval workflow in the cheapest tier.$49/month billed yearly ($65/month billed monthly)
Sprout Social compared
Sources
Every fact on this page comes from Sprout Social's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.