Business Intelligence Software
Looker Studio review
Google's free dashboarding and reporting tool, with a paid Pro tier adding team workspaces and support.
Looker Studio at a glance
- Category
- Business Intelligence Software
- Starting price
- Free; Pro about $9 per user per project per month (third-party)
- Pricing model
- per user
- Public pricing
- Yes
- Free plan
- Yes
- Free trial
- No
- Contract
- monthly (not verified)
- G2 rating
- 4.4 (460 reviews)
- Headquarters
- Mountain View, US (Google)
- Funding or owner
- Part of Google (formerly Google Data Studio)
- Integrations
- Google Analytics 4, Search Console
Who Looker Studio is for
Choose Looker Studio if
- Marketers reporting from Google Analytics 4 and Search Console.
- Small teams needing free dashboards.
Look elsewhere if
- Teams needing governed semantic modeling (use Looker)
- Heavy co-editing or complex workflows (reviewer complaints)
Looker Studio pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Looker Studio | $0 | ||
| Looker Studio Pro | $9 (third-party; one source says $7) | per user per project per month | Billed on purchased licences, not active users; user in two projects billed twice |
Pricing is from third-party sources only and is not confirmed by Google. One source says Google may be calling it Data Studio again (unverified).
What Looker Studio really costs
- Per seat per month
- $0 free; Pro about $9 per user per project.
- Billing
- Monthly (unverified)
- 20 users per year
- Pro, one project: 20 x $9 x 12 = $2,160/year (third-party price)
Looker Studio features by buying criteria
| Criterion | What we found |
|---|---|
| Pricing model | Free core; Pro per user per project. |
| Target company size | Individuals, agencies, SMB. |
What reviewers say about Looker Studio
Praised for
- Tight Google product integrations (GA4, Search Console)
- Free.
Common complaints
- Configuration difficulty.
- Support score weakest (7.3/10 on G2)
- Wants better co-editing.
Themes paraphrased from public reviews on G2 and similar sites, not quotes.
What most Looker Studio reviews leave out
- Pro is billed per user per project, so multi-project users cost more.
- Billing follows purchased licences, not active users.
- Looker and Looker Studio are different products.
- G2 support quality score 7.3 of 10 is its weakest sub-score.
Looker Studio alternatives
Microsoft Power BIMicrosoft 365 and Azure shops.Free; Pro $14 per user/month (billed yearly)
LookerData teams that want a central semantic layer (LookML)Contact sales
DataboxSmall teams and agencies that want KPI dashboards from SaaS data sources without a data team.$0 (Free); paid from $71/mo billed annually (Analyst)
MetabaseSmall teams wanting a free self-hosted start.Free (open source); Starter $100/mo or $1,080/yr
Zoho AnalyticsSmall teams already on Zoho apps.Free; paid from $30/mo (Basic, annual billing)
DomoLarge teams that want ETL, BI and apps in one consumption-priced platform.Contact sales
Sources
Every fact on this page comes from Looker Studio's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.