Business Intelligence Software
Zoho Analytics review
Low-cost BI tool from Zoho priced by plan bundles of users and rows, with a permanent free tier.
Zoho Analytics at a glance
- Category
- Business Intelligence Software
- Starting price
- Free; paid from $30/mo (Basic, annual billing)
- Pricing model
- per plan bundle (users and rows); viewers extra
- Public pricing
- Yes
- Free plan
- Yes
- Free trial
- Yes
- Contract
- monthly or annual
- G2 rating
- 4.2 (280 reviews)
- Headquarters
- Chennai, India (Zoho Corporation)
- Funding or owner
- Part of privately held Zoho Corporation
- Integrations
- Zoho apps
Who Zoho Analytics is for
Choose Zoho Analytics if
- Small teams already on Zoho apps.
- Teams wanting a free or sub-$100 start.
- Buyers who want cheap view-only users ($4/viewer)
Look elsewhere if
- Teams needing many full creators on a low plan: caps are 2 to 50 users by plan.
- Heavy advanced reporting per some G2 reviewers.
Zoho Analytics pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Free | $0 | 2 users, 10,000 rows | Unlimited reports and dashboards, 5 workspaces |
| Basic | $30/mo | 2 users, 0.5M rows | Annual billing rate (third-party reading) |
| Standard | $60/mo | 5 users, 1M rows | |
| Premium | $145/mo | 15 users, 5M rows | Marked most popular |
| Enterprise | $575/mo | 50 users, 50M rows | Analytics portal included (1) |
Zoho page shows a billing toggle; dollar figures come from Coefficient and Capterra, which say they reflect annual billing, monthly about 20% more (coefficient.io/zoho-analytics-pricing, checked 2026-10-24). Zoho's page states a 15-day free trial and annual saving of 20%.
What Zoho Analytics really costs
- Per seat per month
- About $11.50 on Enterprise ($575/mo annual billing / 50 included users); Premium about $9.67 ($145 / 15)
- Billing
- Monthly and annual.
- Annual discount
- About 20% vs monthly (Zoho FAQ/add-on table; sources describe it slightly differently)
- Minimum seats
- 25-viewer minimum for viewer add-on.
- 20 users per year
- Premium covers 15 users at $145 x 12 = $1,740/yr, extra full-user price not published; Enterprise covers 50 users: $575 x 12 = $6,900/yr (annual rates from third parties).
- Add-ons
- Viewers $4/mo each, 25 minimum; Extra rows about $10 per 0.5M; Analytics portal add-on on Premium; White-label/embedded via sales.
- Renewal terms
- Subscriptions monthly and usage based; upgrade, downgrade or cancel anytime (Zoho FAQ)
Cheaper per seat than Zoho Analytics
Looker Studio$0 free; Pro about $9 per user per project.
Zoho Analytics features by buying criteria
| Criterion | What we found |
|---|---|
| Pricing model | Plan bundles of users and rows; extra rows about $10 per 0.5M; viewers $4/mo (25 minimum) |
| Target company size | Small to mid-size. |
| Data connectors | Free plan has 3 scheduled imports and 2 business app connectors. |
| Self-service analytics | Viewers can view and interact but not create or share. |
| Visualization and dashboards | Unlimited reports and dashboards on all plans including free. |
| Data modeling and governance | Activity logs and audit history listed. |
| Embedded analytics | White-label/embedded BI by contacting sales; analytics portal add-on on Premium, included on Enterprise. |
What reviewers say about Zoho Analytics
Praised for
- User-friendly interface.
- Strong Zoho suite integration.
- Good visualization range for the price.
Common complaints
- Steep learning curve for advanced features.
- Not seen as best for advanced reporting.
Themes paraphrased from public reviews on G2 and similar sites, not quotes.
What most Zoho Analytics reviews leave out
- Pricing counts rows of data (0.5M to 50M), not just users: 1M simple rows is about 1 GB per Zoho.
- Users are identified by unique email address; viewers cannot create reports.
- Support tiers: Basic (email, forums), Classic (8x5 phone), Premium (24x5 phone, chat); mapping to plans not clear on the page.
- Dedicated Compute plan is custom for 50+ users and 500M+ rows.
Zoho Analytics alternatives
Microsoft Power BIMicrosoft 365 and Azure shops.Free; Pro $14 per user/month (billed yearly)
TableauAnalyst-led teams doing deep visual exploration.$15 per Viewer/month (Standard, billed annually)
LookerData teams that want a central semantic layer (LookML)Contact sales- Looker StudioMarketers reporting from Google Analytics 4 and Search Console.Free; Pro about $9 per user per project per month (third-party)
Qlik SenseMid-size and large teams that want many users on one fixed annual fee (Standard onward adds users at no cost)$300/mo (Starter, billed annually)
DataboxSmall teams and agencies that want KPI dashboards from SaaS data sources without a data team.$0 (Free); paid from $71/mo billed annually (Analyst)
Sources
Every fact on this page comes from Zoho Analytics's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.