SaaS License Management Software · Software Asset Management Tools
ServiceNow Software Asset Management review
Enterprise software asset management module on the ServiceNow platform with SaaS license connections via Integration Hub.
ServiceNow Software Asset Management at a glance
- Starting price
- Contact sales
- Pricing model
- custom
- Public pricing
- No
- Free plan
- No
- Free trial
- No
- Contract
- annual (typical)
- G2 rating
- 4.4 (59 reviews)
- Founded
- 2004
- Headquarters
- Santa Clara, US
- Employees
- 29,187 (ServiceNow Inc., Dec 31 2025)
- Funding or owner
- Public company (not re-verified)
- Integrations
- ServiceNow ITSM/CMDB, Integration Hub custom connectors
Who ServiceNow Software Asset Management is for
Choose ServiceNow Software Asset Management if
- Enterprises already running ServiceNow ITSM/CMDB that want license data in the same platform.
- Teams that need on-prem and SaaS license compliance together.
Look elsewhere if
- Small and mid-size companies without a ServiceNow instance and admin team.
- Buyers wanting quick SaaS-only spend cleanup with published prices.
ServiceNow Software Asset Management pricing
ServiceNow Software Asset Management does not publish a price list; pricing is quoted on request.
No list price. Third-party estimates only: one UK G-Cloud reseller listing shows 0.81 GBP per unit per month for SAM subscriptions (applytosupply.digitalmarketplace.service.gov.uk, checked 2026-10-24); an unverified blog claims implementation runs 3 to 5 times the annual license fee.
What ServiceNow Software Asset Management really costs
- Billing
- Quote.
ServiceNow Software Asset Management features by buying criteria
| Criterion | What we found |
|---|---|
| App coverage with seat data | Built-in SaaS license connections plus custom connectors for apps with an API via Integration Hub and Flow Designer. |
| Pricing model | Quote-based, platform licensing. |
| IdP integrations | IdP integrations not verified; custom connectors through Integration Hub. |
| SaaS coverage | SaaS License Connections plus custom low-code connectors. |
| License compliance | Core SAM capability (details not verified) |
| ITSM integration | Native to the ServiceNow platform. |
| Company size fit | Enterprise. |
What reviewers say about ServiceNow Software Asset Management
Praised for
- User-friendly interface.
Common complaints
- G2 page mixes in general ServiceNow reviews, so SAM-specific feedback is thin.
- Licenseware rated easier to set up and administer in G2 comparison.
Themes paraphrased from public reviews on G2 and similar sites, not quotes.
What most ServiceNow Software Asset Management reviews leave out
- Custom SaaS connectors need Integration Hub, a separately licensed component for production.
- No published prices; implementation cost is a major part of total cost per third-party commentary.
- Strongest when ServiceNow CMDB is already the system of record.
- G2 ServiceNow IT Asset Management (503 reviews, 4.3) is a separate, larger listing.
ServiceNow Software Asset Management alternatives
Flexera OneLarge enterprises that need SaaS, on-prem license compliance and cloud cost data in one platform.Contact sales
XensamEuropean companies that want EU-stored SAM data.Contact sales
CerteroEnterprises that need audit-ready license compliance across on-prem and SaaS estates.Contact sales
FreshserviceIT teams that need a help desk and CMDB first and license tracking second.$19 per agent per month, billed annually
ManageEngine AssetExplorerSmall and mid-size IT teams that want published per-asset pricing.$115/month for 250 assets (cloud)
ZluriIT teams combining SaaS management with access reviews and onboarding automation.Contact sales
Sources
Every fact on this page comes from ServiceNow Software Asset Management's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.