Business Intelligence Software
Sigma review
Spreadsheet-style cloud analytics tool on top of data warehouses, sold by quote.
Sigma at a glance
- Category
- Business Intelligence Software
- Starting price
- Contact sales
- Pricing model
- custom quote
- Public pricing
- No
- Free plan
- No
- Free trial
- Yes
- Contract
- annual (quote)
- G2 rating
- 4.4 (556 reviews)
- Founded
- 2014
- Headquarters
- San Francisco, US
- Funding or owner
- Series E $80M in May 2026 at $3B valuation; ARR about $200M (SiliconANGLE)
Who Sigma is for
Choose Sigma if
- Analysts and finance teams comfortable with spreadsheets over a cloud warehouse.
Look elsewhere if
- Buyers wanting published pricing.
- Teams wanting strong AI text generation (G2 score 6.4)
Sigma pricing
Sigma does not publish a price list; pricing is quoted on request.
Vendr buyer data: median about $57,000 to $61,000/yr, range about $17,500 to $132,507, roughly 93 to 117 purchases depending on snapshot (vendr.com/marketplace/sigma, checked 2026-10-24). Capterra lists a $300/month entry plan; third party. 7-day free trial per Sigma help center.
What Sigma really costs
- Billing
- Quote.
Sigma features by buying criteria
| Criterion | What we found |
|---|---|
| Pricing model | Quote based; Capterra lists $300/mo entry. |
| Target company size | Mid-market and enterprise per Vendr deal sizes. |
| Self-service analytics | Spreadsheet-like interface. |
| AI and natural language queries | AI text generation G2 score 6.4. |
What reviewers say about Sigma
Praised for
- Quality of support about 9.1 on G2.
- Ease of setup about 9.0 on G2.
Common complaints
- Customization scored 7.7 on G2.
- May need extra training for mid-market users.
Themes paraphrased from public reviews on G2 and similar sites, not quotes.
What most Sigma reviews leave out
- ARR reached about $200M, up from about $100M a year earlier (May 2026)
- 7-day free trial, no credit card.
- Public trust links include a DPA and subprocessor list.
- Vendr median buyer pays roughly $57k to $61k a year.
Sigma alternatives
Microsoft Power BIMicrosoft 365 and Azure shops.Free; Pro $14 per user/month (billed yearly)
TableauAnalyst-led teams doing deep visual exploration.$15 per Viewer/month (Standard, billed annually)
LookerData teams that want a central semantic layer (LookML)Contact sales
Looker StudioMarketers reporting from Google Analytics 4 and Search Console.Free; Pro about $9 per user per project per month (third-party)
Qlik SenseMid-size and large teams that want many users on one fixed annual fee (Standard onward adds users at no cost)$300/mo (Starter, billed annually)
DataboxSmall teams and agencies that want KPI dashboards from SaaS data sources without a data team.$0 (Free); paid from $71/mo billed annually (Analyst)
Sources
Every fact on this page comes from Sigma's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.