Comparison
HubSpot CRM vs Pipedrive
How HubSpot CRM and Pipedrive compare on price, pricing model, features and reviews, with every fact checked on October 24, 2026.
Quick verdict
Choose HubSpot CRM if
- Teams starting free with up to 2 users.
- SMBs wanting a large app marketplace.
Choose Pipedrive if
- Small sales teams that live in a visual deal pipeline.
- Teams who want sequences and email sync at around $39 per user.
HubSpot CRM vs Pipedrive side by side
| HubSpot CRM | Pipedrive | |
|---|---|---|
| What it is | Free-to-start CRM that grows into paid Sales Hub tiers with per-seat prices and mandatory onboarding fees at the top. | A pipeline-first CRM for small sales teams with four tiers, all cheaper when billed annually. |
| Status | Active | Active |
| Starting price | Free for up to 2 users; Sales Hub Starter from 7 USD per seat per month | $14/user/month billed annually (Lite) |
| Pricing model | per user | per user |
| Free plan or trial | Free plan | Free trial |
| Per seat per month | $90 per seat per month (Sales Hub Professional, annual commitment) | $39 (Growth, annual) |
| Billing | Monthly and annual. | Monthly and annual. |
| Annual discount | About 10% on Professional ($90 vs $100) | About 20% on Growth ($39 vs $49); about 42% on Lite. |
| Minimum seats | Not published | Not published |
| 20 users per year | 20 x $90 x 12 = $21,600 per year plus $1,500 one-time onboarding. | Growth annual: 20 x $39 x 12 = $9,360/year (Lite: $3,360/year) |
| G2 rating | 4.4 (13,399 reviews) | 4.3 (3,096 reviews) |
| Founded | 2006 | Not verified |
| Headquarters | Cambridge, Massachusetts, US | Not verified |
| Employees | 8,246 (2024) | Not verified |
| Pipeline management | Deal pipelines, deal scoring. | Core visual pipeline from Lite. |
| Email and calendar integration | HubSpot Sales Extensions in Gmail and Outlook. | Full email sync from Growth. |
| Sales automation | Multi-channel sequences. | Automations and sequences from Growth. |
| Reporting and forecasting | Sales analytics and AI pipeline projections. | Not verified |
| Mobile app | IOS and Android. | Not verified |
| Integrations and marketplace | 2,000+ marketplace integrations. | Not verified |
| Pricing model and free tier | Per seat, free tier up to 2 users, onboarding fees on Pro and Enterprise. | Four per-user tiers; monthly billing costs 40 to 70% more than annual on lower tiers. |
| Target company size | SMB to enterprise. | Small teams. |
Differences most comparisons miss
Worth knowing about HubSpot CRM
- Professional requires 1,500 USD onboarding, Enterprise 3,500 USD.
- EU data center (Frankfurt) available to new customers since 2021.
- SOC 2 Type 2 report only via Trust Center.
- Free CRM limited to 2 users.
Worth knowing about Pipedrive
- Pipedrive moved from a five-tier to a four-tier lineup in 2025 per third-party summaries; check which pricing you are quoted.
- Monthly billing is $10 to $30 higher per user than annual on each tier.
- LeadBooster and Smart Docs are bundled only on Premium and Ultimate; on Lite/Growth they are about $32.50/month each per third parties.
- Ultimate adds sandbox testing and account security features.
What reviewers complain about
HubSpot CRM
- Large price jump from Starter to Professional.
Pipedrive
- Add-ons raise the real price above list.
- Limited depth in reporting and automation on lower tiers (general theme)
Sources
Both columns use the same sources: vendor pricing and product pages, documentation, G2 and company records, checked on October 24, 2026. Full source lists are on the HubSpot CRM and Pipedrive reviews.