CRM Software
Pipedrive review
A pipeline-first CRM for small sales teams with four tiers, all cheaper when billed annually.
Pipedrive at a glance
- Category
- CRM Software
- Starting price
- $14/user/month billed annually (Lite)
- Pricing model
- per user
- Public pricing
- Yes
- Free plan
- No
- Free trial
- Yes
- Contract
- monthly or annual
- G2 rating
- 4.3 (3,096 reviews)
Who Pipedrive is for
Choose Pipedrive if
- Small sales teams that live in a visual deal pipeline.
- Teams who want sequences and email sync at around $39 per user.
Look elsewhere if
- Buyers who need public SSO details before choosing a tier.
- Teams wanting a free plan.
Pipedrive pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Lite | $14 annual / $24 monthly | user/month | Core pipeline and lead management |
| Growth | $39 annual / $49 monthly | user/month | Email sync, automations, sequences |
| Premium | $49 annual / $79 monthly | user/month | One third-party source lists $59; unresolved. LeadBooster and Smart Docs included |
| Ultimate | $79 annual / $99 monthly | user/month | Account security, enrichment, sandbox, maximum limits |
Prices come from third-party summaries (engagebay, zeeg, toolsforhumans, casrai) and are not confirmed on pipedrive.com. Per those sources, LeadBooster and Smart Docs cost about $32.50/month each on Lite and Growth. Pipedrive reportedly restructured from five tiers to four in 2025.
What Pipedrive really costs
- Per seat per month
- $39 (Growth, annual)
- Billing
- Monthly and annual.
- Annual discount
- About 20% on Growth ($39 vs $49); about 42% on Lite.
- 20 users per year
- Growth annual: 20 x $39 x 12 = $9,360/year (Lite: $3,360/year)
- Add-ons
- LeadBooster about $32.50/month on Lite and Growth; Smart Docs about $32.50/month on Lite and Growth.
- Recent price change
- Tier restructure from five to four tiers in 2025 (third-party reports, no exact date)
Cheaper per seat than Pipedrive
Zoho CRM$23 (Professional, annual) or $14 (Standard, annual)
Pipedrive features by buying criteria
| Criterion | What we found |
|---|---|
| Pipeline management | Core visual pipeline from Lite. |
| Email and calendar integration | Full email sync from Growth. |
| Sales automation | Automations and sequences from Growth. |
| Pricing model and free tier | Four per-user tiers; monthly billing costs 40 to 70% more than annual on lower tiers. |
| Target company size | Small teams. |
What reviewers say about Pipedrive
Praised for
- Easy, intuitive interface (about 574 G2 reviews mention it)
Common complaints
- Add-ons raise the real price above list.
- Limited depth in reporting and automation on lower tiers (general theme)
Themes paraphrased from public reviews on G2 and similar sites, not quotes.
What most Pipedrive reviews leave out
- Pipedrive moved from a five-tier to a four-tier lineup in 2025 per third-party summaries; check which pricing you are quoted.
- Monthly billing is $10 to $30 higher per user than annual on each tier.
- LeadBooster and Smart Docs are bundled only on Premium and Ultimate; on Lite/Growth they are about $32.50/month each per third parties.
- Ultimate adds sandbox testing and account security features.
Pipedrive alternatives
HubSpot CRMTeams starting free with up to 2 users.Free for up to 2 users; Sales Hub Starter from 7 USD per seat per month
CloseInside-sales and SDR teams that call and email at volume.$9 per user/month (Solo) at the lower listed price, $19 at the higher; the vendor does not say which is monthly and which annual- Zoho CRMSmall businesses that want a free start and cheap per-user editions.Free for up to 3 users; Standard $14/user/month billed annually
FreshsalesSmall to mid-size teams wanting a cheap entry tier.$9/user/month billed annually (Growth)
CopperSmall teams that live in Gmail and Google Workspace.$23 per user/month billed annually (Basic); $29 monthly
InsightlySmall and mid-size teams that need CRM plus project tracking after a deal closes.$29 per user/month billed annually (CRM Plus)
Pipedrive compared
Sources
Every fact on this page comes from Pipedrive's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.