Marketing Automation Software
Zoho Marketing Automation review
Contact-based marketing automation from Zoho with three tiers that differ mainly by user count and journey features.
Zoho Marketing Automation at a glance
- Category
- Marketing Automation Software
- Starting price
- Not published on the vendor page
- Pricing model
- per contacts tier
- Public pricing
- Yes
- Free plan
- No
- Free trial
- Yes
- G2 rating
- 4.2 (113 reviews)
- Headquarters
- Chennai, India (Zoho)
- Funding or owner
- Private (Zoho Corporation)
- Integrations
- 40+: Zoho CRM
Who Zoho Marketing Automation is for
Choose Zoho Marketing Automation if
- Teams already on Zoho CRM.
- Budget-conscious SMBs wanting journeys, SMS and WhatsApp.
Look elsewhere if
- Buyers who need exact prices confirmed by the vendor (plan prices are not shown on the vendor page)
Zoho Marketing Automation pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Standard | see notes | by contacts | 10 users, unlimited emails, basic journeys |
| Professional | see notes | by contacts | 15 users, A/B testing, landing pages |
| Enterprise | see notes | by contacts | 25 users, full journey builder, webhooks, custom roles |
The vendor page does not show plan prices. A Capterra listing shows $19, $29 and $59 per month for 1,000 contacts billed annually; not confirmed by the vendor. Contact slider 1,000 to 500,000, above that contact sales. 14-day trial, no credit card.
What Zoho Marketing Automation really costs
- Add-ons
- Dedicated IP (Enterprise); SMS credits; WhatsApp marketing.
Zoho Marketing Automation features by buying criteria
| Criterion | What we found |
|---|---|
| Workflow and journey builder | Journeys; full builder with X-RAY tracking on Enterprise. |
| CRM integration | Zoho CRM and others; 40+ integrations on Standard. |
| Email and multichannel campaigns | Email, SMS, social, WhatsApp. |
| Forms and landing pages | Unlimited sign-up forms and pop-ups on all plans; landing pages from Professional. |
| Pricing model | Contact based tiers. |
| Target company size | SMB. |
What reviewers say about Zoho Marketing Automation
Praised for
- Automation features.
- Ease of use.
Common complaints
- Learning curve.
- Customer support.
- Pricing information hard to find.
Themes paraphrased from public reviews on G2 and similar sites, not quotes.
What most Zoho Marketing Automation reviews leave out
- User caps are 10, 15 and 25 on Standard, Professional and Enterprise, so a 20-person team needs Enterprise.
- Website visitor allowance scales as 2x, 5x and 10x contacts by plan.
- Dedicated IP is an Enterprise add-on.
- All plans include 1,000,000 non-marketing contacts.
Zoho Marketing Automation alternatives
HubSpot Marketing HubTeams already on HubSpot CRM that want marketing, forms and reporting in one system.$0 (Free, up to 2 users); Starter from $7 or $20 per seat/month
ActiveCampaignSmall and mid-size teams that want automation plus a light CRM.$15/month (Starter, 1,000 contacts, billed annually)
BrevoEmail, SMS and CRM platform (formerly Sendinblue) with Free, Starter, Standard, Professional and Enterprise plans.Free (price of paid plans not verified)
MailchimpSmall lists that start free and grow into paid tiers.Free; paid from $13/month (Essentials)
KeapSmall service businesses wanting CRM, automation and invoicing in one tool.$299/month billed monthly or $2,988/year billed annually
GetResponseSmall teams that want email plus automation and landing pages in one plan.EUR 16/month (Starter, 1,000 contacts, monthly) or EUR 13.12/month billed yearly
Sources
Every fact on this page comes from Zoho Marketing Automation's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.