Marketing Automation Software
Adobe Marketo Engage review
Enterprise B2B marketing automation platform from Adobe with quote-only pricing sized by database.
Adobe Marketo Engage at a glance
- Category
- Marketing Automation Software
- Starting price
- Contact sales
- Pricing model
- custom, by database size and edition
- Public pricing
- No
- Free plan
- No
- Free trial
- No
- Contract
- annual (typical)
- G2 rating
- 4.1 (3,232 reviews)
- Founded
- 2006
- Headquarters
- San Jose, US (Adobe)
- Funding or owner
- Acquired by Adobe in 2018
- Integrations
- Salesforce, Microsoft Dynamics
Who Adobe Marketo Engage is for
Choose Adobe Marketo Engage if
- Mid-size and enterprise B2B teams with a dedicated marketing ops admin.
- Companies already in the Adobe Experience Cloud.
Look elsewhere if
- Small teams without a marketing ops owner (G2 reviewers cite a steep learning curve)
- Buyers who need published pricing.
Adobe Marketo Engage pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Growth, Select, Prime, Ultimate | Contact sales | per contract | Edition names per third-party sources; Adobe publishes no prices |
Adobe does not publish prices. Third-party estimates conflict: automationatlas.io and similar sites cite $30,000 to $60,000/yr for Select up to $120,000 to $300,000+/yr for Ultimate; others cite monthly figures near $1,795 to $3,195. Treat as orientation only (third-party sources, checked 2026-10-24).
What Adobe Marketo Engage really costs
- Billing
- Quote.
Adobe Marketo Engage features by buying criteria
| Criterion | What we found |
|---|---|
| Workflow and journey builder | Visual engagement programs and smart campaigns (not verified) |
| Lead scoring and routing | Native lead scoring (not verified) |
| CRM integration | Native sync with Salesforce and Microsoft Dynamics (commonly cited; not verified) |
| Pricing model | Quote based, scales with database size. |
| Target company size | Mid-market to enterprise. |
What reviewers say about Adobe Marketo Engage
Praised for
- Advanced automation capabilities.
Common complaints
- Steep learning curve.
- High price.
Themes paraphrased from public reviews on G2 and similar sites, not quotes.
What most Adobe Marketo Engage reviews leave out
- New subscriptions since July 31, 2023 come integrated with Adobe Identity; SSO is configured in the Adobe Admin Console and supports only service-provider-initiated SSO.
- Legacy Marketo SSO end of support was announced for July 30, 2025.
- Users are provisioned manually; automatic user propagation is not supported (Adobe documentation as summarized by search)
- Third-party estimates put a dedicated admin salary on top of licence cost.
Adobe Marketo Engage alternatives
Salesforce Account Engagement (Pardot)B2B teams already running Salesforce CRM.$1,250/org/month billed annually (Growth+)
HubSpot Marketing HubTeams already on HubSpot CRM that want marketing, forms and reporting in one system.$0 (Free, up to 2 users); Starter from $7 or $20 per seat/month
ActiveCampaignSmall and mid-size teams that want automation plus a light CRM.$15/month (Starter, 1,000 contacts, billed annually)
KeapSmall service businesses wanting CRM, automation and invoicing in one tool.$299/month billed monthly or $2,988/year billed annually
Zoho Marketing AutomationTeams already on Zoho CRM.Not published on the vendor page
BrevoEmail, SMS and CRM platform (formerly Sendinblue) with Free, Starter, Standard, Professional and Enterprise plans.Free (price of paid plans not verified)
Sources
Every fact on this page comes from Adobe Marketo Engage's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.