Marketing Automation Software
Salesforce Account Engagement (Pardot) review
Salesforce's B2B marketing automation product, priced per org per month by edition.
Rebranded: Pardot is now Marketing Cloud Account Engagement; editions on the pricing page carry a plus sign (Growth+, Plus+, Advanced+, Premium+)
Salesforce Account Engagement (Pardot) at a glance
- Category
- Marketing Automation Software
- Starting price
- $1,250/org/month billed annually (Growth+)
- Pricing model
- per org per month by edition, contacts included
- Public pricing
- Yes
- Free plan
- No
- Free trial
- No
- Contract
- annual
- G2 rating
- No G2 rating found
- Founded
- 2007
- Headquarters
- San Francisco, US (Salesforce)
- Funding or owner
- Part of Salesforce. Pardot (founded 2007 in Atlanta) was acquired by ExactTarget in 2012; Salesforce acquired ExactTarget in 2013 for $2.5B
- Integrations
- Salesforce CRM
Who Salesforce Account Engagement (Pardot) is for
Choose Salesforce Account Engagement (Pardot) if
- B2B teams already running Salesforce CRM.
- Teams that want published edition prices rather than quotes.
Look elsewhere if
- Companies without Salesforce CRM.
- Small teams that find the interface complex and onboarding long (Capterra/GetApp reviewers)
Salesforce Account Engagement (Pardot) pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Growth+ | $1,250 | per org per month, billed annually | 10,000 contacts; includes Marketing Cloud Next Growth Edition |
| Plus+ | $2,750 | per org per month, billed annually | 10,000 contacts |
| Advanced+ | $4,400 | per org per month, billed annually | 10,000 contacts |
| Premium+ | $15,000 | per org per month, billed annually | 75,000 contacts |
Additional contacts $100 per 10,000 per month. Pricing page says informational and subject to change.
What Salesforce Account Engagement (Pardot) really costs
- Billing
- Annual only.
- 20 users per year
- Not seat priced. Growth+ is $1,250 x 12 = $15,000/yr per org for 10,000 contacts, before the Salesforce licences users need to log in.
- Add-ons
- Additional contacts $100 per 10,000/month; B2B Marketing Analytics Plus $3,000 per user/month; Sales Emails and Alerts $50 per user/month; Advanced Dynamic Content, Custom Object Integration, Advanced Email Analytics $400/month each; Dedicated IP $500/month.
- Renewal terms
- Per month products require an annual contract (pricing page)
- Recent price change
- Plus and Advanced appear to have risen from $2,500 and $4,000 to $2,750 and $4,400; date not confirmed.
Salesforce Account Engagement (Pardot) features by buying criteria
| Criterion | What we found |
|---|---|
| CRM integration | Native Salesforce CRM connector (vendor product) |
| Email and multichannel campaigns | SMS and WhatsApp credits from $10 per 1,000 credits. |
| Reporting and attribution | B2B Marketing Analytics Plus add-on at $3,000 per user per month. |
| Pricing model | Edition price per org with contact allotment; extra contacts $100 per 10,000/month. |
| Target company size | Mid-market B2B. |
What reviewers say about Salesforce Account Engagement (Pardot)
Praised for
- Integration with Salesforce and granular customer data.
Common complaints
- Interface complexity.
- Lengthy onboarding.
Themes paraphrased from public reviews on G2 and similar sites, not quotes.
What most Salesforce Account Engagement (Pardot) reviews leave out
- Advanced Dynamic Content, Custom Object Integration and Advanced Email Analytics each cost $400/month as add-ons; Dedicated IP $500/month.
- Plus+ and above include Marketing Cloud Next Advanced Edition; Growth+ includes the Growth Edition.
- Logins require Salesforce SSO since February 2021; Pardot-only users can take a Salesforce identity license.
- Older third-party sources list Plus at $2,500 and Advanced at $4,000; current page shows $2,750 and $4,400, no dated announcement found.
Salesforce Account Engagement (Pardot) alternatives
Adobe Marketo EngageMid-size and enterprise B2B teams with a dedicated marketing ops admin.Contact sales
HubSpot Marketing HubTeams already on HubSpot CRM that want marketing, forms and reporting in one system.$0 (Free, up to 2 users); Starter from $7 or $20 per seat/month
ActiveCampaignSmall and mid-size teams that want automation plus a light CRM.$15/month (Starter, 1,000 contacts, billed annually)
KeapSmall service businesses wanting CRM, automation and invoicing in one tool.$299/month billed monthly or $2,988/year billed annually
Zoho Marketing AutomationTeams already on Zoho CRM.Not published on the vendor page
BrevoEmail, SMS and CRM platform (formerly Sendinblue) with Free, Starter, Standard, Professional and Enterprise plans.Free (price of paid plans not verified)
Sources
Every fact on this page comes from Salesforce Account Engagement (Pardot)'s own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.