Appointment Scheduling Software
Setmore review
Free-to-start appointment booking tool billed per staff calendar, aimed at small service businesses.
Setmore at a glance
- Category
- Appointment Scheduling Software
- Starting price
- Free; Pro from $5/user/month (annual billing)
- Pricing model
- per user (per staff calendar)
- Public pricing
- Yes
- Free plan
- Yes
- Free trial
- Yes
- Contract
- No minimum term stated; auto-renews monthly or annually
- G2 rating
- 4.5 (269 reviews)
- Security
- HIPAA BAA available on Pro (vendor page)
- Integrations
- Square, Stripe, PayPal, Zapier, Mailchimp, HubSpot
Who Setmore is for
Choose Setmore if
- Small teams of up to 4 that want a free booking page with payments.
- Service businesses that want SMS reminders and deposits for a few dollars per staff member.
Look elsewhere if
- Teams needing SSO or audit logs.
- Sales teams needing round-robin routing.
Setmore pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Free | $0 | per user per month | Up to 4 users, email reminders (one), booking page |
| Pro | $5 | per user per month, annual billing | Unlimited users, SMS reminders (500 credits/month), 2-way calendar sync, deposits, API, branding removal, HIPAA BAA. Page also shows a $12 figure without a label |
| Enterprise | Custom | quote | Contact sales |
| Live Receptionist | $99 | per month add-on | US only |
Pricing page is internally inconsistent: a table row shows Pro at '$125 user/month', which looks like a typo. Treat the $12 as the probable monthly price, unverified.
What Setmore really costs
- Per seat per month
- $5 per user per month on Pro with annual billing (page; monthly price unclear)
- Billing
- Monthly and annual.
- 20 users per year
- 20 x $5 x 12 = $1,200 per year, only if the $5 annual price is correct.
- Add-ons
- Live Receptionist $99/month (US only); Extra SMS credits (price not published on page)
- Renewal terms
- Pro renews automatically on chosen cycle; cancel anytime; 30-day risk-free trial with refund request.
Setmore features by buying criteria
| Criterion | What we found |
|---|---|
| Pricing model | Per staff calendar; free up to 4 users. |
| Target company size | Solo operators and small service teams. |
| Calendar sync | 2-way sync on Pro only. |
| Reminders and no-show reduction | Free: one email reminder. Pro: SMS (500 credits/month per Pro user) and two reminders. |
| Payments and deposits | Free: online and in-person payments via Square, Stripe, PayPal, LawPay. Deposits on Pro. |
| Branding and website embedding | Booking page on Free; branding removal on Pro. |
| CRM and video integrations | Free: Zapier, Mailchimp, HubSpot, Google Analytics. Video appointments on Pro. |
What most Setmore reviews leave out
- Billed per staff calendar even if the staff member never logs in.
- Free plan excludes SMS, 2-way calendar sync and deposits.
- Pro bundles a signed HIPAA BAA.
- Pricing page shows conflicting Pro figures ($5, $12, $125), so confirm in the checkout before budgeting.
Setmore alternatives
Square AppointmentsSalons, studios and clinics already taking payments through Square.Free
SimplyBook.meSmall service businesses that need payments, deposits and a branded client app.Free; paid from $11.9/month billed annually
YouCanBookMeSmall businesses wanting branded booking pages with SMS reminders.Free; Individual about $8.10/month billed annually
Acuity SchedulingService businesses (coaches, salons, consultants) booking client appointments.$16 per month billed annually ($20 monthly)
CalendlySales and customer-facing teams needing round-robin and routing.Free; Standard $10 per seat per month billed monthly
DoodleCoordinating meeting times across many external participants with group polls.Free; Pro $11/seat/month billed annually (third-party)
Sources
Every fact on this page comes from Setmore's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.