Appointment Scheduling Software
SimplyBook.me review
Booking system for service businesses that prices by bookings and providers rather than by seat, with a free tier of 50 bookings.
SimplyBook.me at a glance
- Category
- Appointment Scheduling Software
- Starting price
- Free; paid from $11.9/month billed annually
- Pricing model
- per provider tier plus booking volume
- Public pricing
- Yes
- Free plan
- Yes
- Free trial
- Yes
- Contract
- No long-term contract; monthly or annual
- G2 rating
- 4.4 (109 reviews)
- Founded
- 2009
- Headquarters
- Cyprus (Latka); project started in Iceland
- Employees
- about 49 (Latka estimate)
- Funding or owner
- No outside rounds on record; owned by team.blue since 2023
- Integrations
- QuickBooks, FreshBooks, Xero, WordPress
Who SimplyBook.me is for
Choose SimplyBook.me if
- Small service businesses that need payments, deposits and a branded client app.
- Teams that want SAML SSO without an enterprise contract (Standard plan)
- Buyers who want to start free and pay by booking volume.
Look elsewhere if
- Sales teams needing round-robin lead routing and CRM-first workflows.
- Buyers who want SMS reminders included in the plan price (SMS is sold in credit packs)
SimplyBook.me pricing
| Plan | Price | Unit | Notes |
|---|---|---|---|
| Free | $0 | per month | 50 bookings, 1 provider |
| Basic | $11.9 annual (monthly USD rate not verified) | per month | 100 bookings, 5 providers, payments and deposits |
| Standard | $24.9 annual (monthly USD rate not verified) | per month | 500 bookings, 15 providers, HIPAA, SAML SSO |
| Premium | $49.9 annual (monthly USD rate not verified) | per month | 2,000 bookings, 30 providers, accounting integrations, white label footer |
| Enterprise | Custom | quote | Multi-location cluster, data location choice, full white label |
USD annual-billing plan prices (Basic $11.9, Standard $24.9, Premium $49.9 per month) come from simplybook.me/pricing; the page is geo-localized and shows EUR for visitors in Europe (EUR 11.9/24.9/49.9 annual, EUR 13.9/29.9/59.9 monthly). Monthly USD rates are not verified. Add-on prices are in USD. Page states annual billing saves 17%.
What SimplyBook.me really costs
- Billing
- Monthly and annual.
- Annual discount
- About 17% vs monthly (pricing page)
- 20 users per year
- Priced by providers, not seats. 20 providers needs Premium (30 providers): $49.9 x 12 = $598.8 per year billed annually.
- Add-ons
- SMS 100 credits $8; WhatsApp 100 credits $8; Extra bookings 100 for $4; Custom domain with 3 years SSL $119; Own SMS gateway $149; Account manager $100/hour.
- Renewal terms
- Cancelled paid plan stays active to end of billing period; upgrades prorated.
SimplyBook.me features by buying criteria
| Criterion | What we found |
|---|---|
| Pricing model | Tiered by monthly bookings and provider count, not per seat. |
| Target company size | Solo providers to mid-size service businesses; Enterprise tier for multi-location. |
| Reminders and no-show reduction | SMS, WhatsApp credits sold separately (100 credits for $8) |
| Payments and deposits | Payments, deposits and tips from Basic; refunds and payment links on Premium; no platform transaction fees. |
| Branding and website embedding | Booking website, widget and WordPress widget on Free; white label footer on Premium, full white label on Enterprise. |
| CRM and video integrations | QuickBooks, FreshBooks, Xero on Premium; CRM/video integrations not verified. |
What reviewers say about SimplyBook.me
Praised for
- Easy and quick setup.
- Many optional custom features to switch on.
Common complaints
- Manual configuration has a learning curve.
- Time zone confusion reported for virtual consultations.
Themes paraphrased from public reviews on G2 and similar sites, not quotes.
What most SimplyBook.me reviews leave out
- Pricing is capped by bookings per month (50/100/500/2,000), so a busy single-provider shop can outgrow a plan without adding staff.
- SAML SSO sits on the mid-priced Standard plan (EUR 24.9 annual), unusually cheap versus most scheduling tools.
- SMS is not in any plan; 100 SMS credits cost $8 extra.
- Enterprise lets you pick data location (UK, US or AU examples on the pricing page)
- Free plan reportedly must be renewed monthly (pricing FAQ)
SimplyBook.me alternatives
SetmoreSmall teams of up to 4 that want a free booking page with payments.Free; Pro from $5/user/month (annual billing)
Square AppointmentsSalons, studios and clinics already taking payments through Square.Free
YouCanBookMeSmall businesses wanting branded booking pages with SMS reminders.Free; Individual about $8.10/month billed annually
CalendlySales and customer-facing teams needing round-robin and routing.Free; Standard $10 per seat per month billed monthly
Acuity SchedulingService businesses (coaches, salons, consultants) booking client appointments.$16 per month billed annually ($20 monthly)
DoodleCoordinating meeting times across many external participants with group polls.Free; Pro $11/seat/month billed annually (third-party)
Sources
Every fact on this page comes from SimplyBook.me's own pricing, product or documentation pages, G2 and company records, checked on October 24, 2026. Unknown values are left out instead of estimated.